YouTube Archives - Strathcom2019

Dealer Huddle V YEG – Key Highlights

March 12, 2020
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Currently on its fifth tour, the Edmonton Dealer Huddle event held on March 5th was a rousing success for all involved. This VIP event focuses on the major trends shaping the future of the automotive industry in Canada, and North America as a whole. Not only was Strathcom Media a proud sponsor...

TrueView: Watch How YouTube Can Convert More, for Less

July 30, 2018
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In today’s online-marketing driven world, you want to reach an audience where people are paying attention. And with around 3 billion (yes, with a b) views a day, YouTube delivers this engaged reach. Factor in Google’s newfound knowledge that people are 3x more likely to pay attention to online video...

YouTube Ads: The New Advertising El Dorado

May 9, 2018
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Do you know what the second largest search engine is? I’ll give you a second to Ask Jeeves for the answer to that little bit of trivia.

The Blurred Line Between TV and YouTube: what it means for advertisers

March 16, 2017
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As more and more people turn to YouTube for their entertainment, it is getting more and more difficult to track exactly how many viewers a TV program gets. For example, I think everyone has watched – or at least heard about – Saturday Night Live’s skit in which Melissa McCarthy impersonates...

Marketing to Generation Xers on YouTube

February 17, 2017
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We all know that millennials are discussed a lot these days, but Google has just released results from their research on Generation X and their behavior on YouTube. As a Gen Xer myself, born between the mid-1960’s and late 1970’s – my generation saw a lot of changes in the way the world communicates....

How Google Says We Can Bring Video Marketing Back to the Future

January 31, 2017
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In a recent Think with Google article, Tara Walpert Levy discussed some of the differences between video marketing in the 1980s and now. She talked about how in the ’80s, marketers looking to achieve significant reach only had a handful of options; there were only 11 networks that millions...

Tag: YouTube

TrueView: Watch How YouTube Can Convert More, for Less

YouTube Ads: The New Advertising El Dorado

The Blurred Line Between TV and YouTube: what it means for advertisers

Marketing to Generation Xers on YouTube

How Google Says We Can Bring Video Marketing Back to the Future

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