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Tag: Product Merchandising

Benefits of Vehicle Descriptions

Vehicle descriptions are a big part of user engagement on a website. Users are more likely to click and on a car when they see a write up that points out why they should buy that car. So what really grabs a viewer’s attention? CAPITALIZED LETTERS? Listing an essay size amount of package options...

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Dealers, Avoid Car Jargon!

“DOHC with VarioCam Plus variable valve timing, 8 s., sequential automatic transmission” Huh? Every industry has its own jargon, and the automotive industry is no exception. In fact, insider jargon at car dealers is so prevalent that if you search “car dealer jargon” in Google, you will...

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The Dos and Don’ts of a Perfect Vehicle Description

Imagine selling a customer on a vehicle before they even send you a lead. Sound too good to be true? Well, correctly merchandizing your vehicles does just that. You can teach, market to, and create desire in a customer just by how you present your vehicles online. (Especially if your competition...

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