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Tag: Performance Metrics

How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

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How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

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Last-Click Attribution is Fake News

The Stats: Conversion Rates, Goals & Assists My personal favorite Wayne Gretzky statistic? If you take away all his goals and just count his assists, he would still have more total points in the NHL than any other player’s goals and assists. Combined. It is worth noting, however, that a certain...

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What IS Attribution Modeling?

Ever wonder why the conversion data in your Analytics account is different from AdWords?  That is because of attribution modeling. An attribution model is a rule or multiple rules that are assigned to different touchpoints in a conversion path.  Consumers may interact with multiple touchpoints during...

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