Google My Business (GMB) Guideline Updates: You’re Not a Business, Man

An image of an Indian office worker with a blue shirt behind his desk

 

“I’m not a businessman/I’m a business, maaaaaan.”

On Kanye West’s 2005 album Late Registration, Jay-Z rapped the line above, which would quickly become a part of the pop culture lexicon. Appearing as Gary Vee-style motivational quotes, in the Instagram bios of 14 year olds flipping sneakers, and, I’m sad to say, on my Grandmother’s Facebook wall after she sold a bunch of crocheted “Kitten Mittens” on Etsy, the line was co-opted by anyone who had made a dime outside of a paycheque. Honestly, when Jay-Z said it, it was clever. The rest of you aren’t businesses, and you certainly aren’t Jay-Z. 

old man in a suit gesturing

Google Knows You’re Not a Business

We’ve said it before, and we’ll say it again: not only is Google constantly working to improve the user’s experience, but it’s also much smarter than we give it credit for. It knows what GMB (Google My Business) listings are businesses, and which are people. As a dealership lead generator (sounds better than car salesman, no?) you are an integral part of the business, but you are not the business. Ditto for subprime finance companies, that operate within a dealership. Google would consider that lead generation within the dealership, not the dealership itself. So please, don’t create your own personal GMB listing. Google knows that you work for a company, and are not (in most cases) the company itself. Also, I’m pretty sure if we asked, Google could confidently tell us that you are, in fact, not Jay-Z.

So Who Can Have Their Own GMB Listing?

A recent update to the GMB Guideline is clear—or about as clear as Google gets—on when a person can have their own GMB listing, and when they can’t. “Practitioners,” or public-facing professionals (e.g. doctors, lawyers, financial agents, essentially anyone with a couple of fancy extra letters attached to their name), can create their own listing in the event that they:

  1. operate in a public-facing role, or
  2. are available for direct contact at the listing’s verified location, during business hours.

Even then, a single practitioner shouldn’t have multiple listings for multiple specializations (so if you provide both oil changes and tire swaps, those should not have separate listings). But with this update, Google has specified that “Sales associates or lead generation agents for corporations aren’t individual practitioners, and aren’t eligible for a listing.” Cut and dry. That means no individual salespeople or special sales teams within the dealership, no lead generators like subprime finance or leasing specialists, no service advisors, nada. Just the business, man. 

What’s the Harm?

The reality is, not only does having multiple listings mean a ton of upkeep, but it could have a negative impact on the business itself. Because one day Google is going to see listings for ‘Gary from Gary Moe Volkswagen,’ ‘Moe from Gary Moe Volkswagen,’ and ‘Gary Moe Volkswagen,’ and could delete or suspend two of the three accounts that it assumes are duplicates—at which point no amount of name brand recognition will save you. In fact, one of my colleagues just finished dealing with this for a client, and will have a case study on this at a later date. Jay-Z might’ve had a song called “Can’t Knock the Hustle,” but my guess is he’d be smarter than opening up multiple listings when Google told him not to.

Additionally, you are potentially losing out on great customer testimonials that should have gone to your primary dealership listing, but instead went to the individual salesperson’s listing. Sure, they were the primary person helping the customer, but we all know it takes a strong team to get the wheels over the curb, not just one person. And if that salesperson leaves your dealership, you best believe that they’re taking all of those customer testimonials to whatever dealership they land at next. All of your marketing dollars and effort that may have helped get the customer through your doors are now following Moe along to one of your competitors. You may have “99 Problems” at your dealership, but vehicles you’ve already sold shouldn’t be one of them.

Sometimes the simplest path is the best, and this is one of those instances. Save yourself the headache of having to verify or re-verify your account. Save yourself the trouble of constantly updating multiple listings. Save yourself the trouble of losing customers or customer reviews that you earned. Create one listing for your dealership, and you’ll reap the long-term benefits of playing by Google’s rules. Now get out on the floor, you’ve got leads to generate.

“They Came Highly Recommended!”: The Changes to Facebook’s Review System

Vector realistic isolated neon signs of thumbs up and down on the wall background. Concept of rating, network and social media.

Life used to be simpler, before social media democratized everything—including criticism. Now while this can be a good thing (in theory), allowing all consumers to have a voice is an incredibly difficult system to police. Arguably the most famous —slowly becoming infamous— review site Yelp has faced enormous criticism over what’s seen as a Mafioso-like approach that would leave Mario Puzo and Francis Ford Coppola shocked and appalled. Everything from negative reviews about parking, to outright extortion. The pushback has been fierce, and Yelp has been the subject of countless articles, a 2017 documentary, and a 2015 episode of South Park—and if you’ve ever seen South Park, you know that you don’t want to be the subject of one of their episodes. Like many aspects of the digital world, advances come quick and changes come quicker. Facebook is leading the charge in this regard, and are changing their review system from a 5 star rating system into a new, recommendation system. But how will this affect your dealership? Continue reading ““They Came Highly Recommended!”: The Changes to Facebook’s Review System”

Trust Us: Using your Site to Build Credibility

Trust banner and icons

For any business, credibility is key in maintaining a high level of customer service and, in turn, a high level of customer loyalty. This is especially important for the automotive sales industry, the long-time favourite butt of many a joke aimed at the quintessential “used car salesman” and his well-greased “what do I have to do to put you in this car today, sir-or-madam” approach to business. How then is a dealership best advised when it comes to building a reputation that the consumer will trust? Focusing on the area of online presence, this post will outline a few of the steps you should take (or, frankly should have already taken) to help ensure that the legend of the sleazy car lot doesn’t haunt your reputation on the net! Continue reading “Trust Us: Using your Site to Build Credibility”

You Ask, We Answer: Google My Business

map with google my business written and pin on top of map

Welcome back to another installment of “You Ask, We Answer!” (*intense music plays*). Because when you’ve got questions, we won’t rest until we find the answers. Well, there was that one time when one of the temps fell asleep while searching for the answer, but we doused them with a bottle of cold water–because that’s the type of intensity we bring to our webinars!

Today, we tapped our Lead Content Strategist, Google Local Guide, and moral beacon Melina Beeston to talk about Google My Business. Not only have we embedded the video below, but we’ve transcribed the whole damn thing (while I may subscribe to the infinite monkey theorem, it isn’t the best practise as a business).   Continue reading “You Ask, We Answer: Google My Business”

Optimizing your Dealership’s Online Presence with Google

SEARCH ENGINE OPTIMIZATION CONCEPT

Fact: today’s car shoppers do most of their research online before even stepping foot in a dealership. So the older generation can complain about “those darn millennials being on their smartphones” all they like, but those smartphones are influencing their purchasing decisions. According to Google, the average car shopper visits two dealership websites when researching a new vehicle. That’s why it’s now more important than ever to be highly visible on Google in the competitive and complex car industry.  Many dealerships are multi-faceted, offering new and used cars as well as maintenance and repairs. It then only makes sense that their digital marketing strategy should equally be as dynamic—starting with an optimized online presence.  And, without further adieu *drumroll*, here’s a few tips to optimize your dealership’s online presence. Continue reading “Optimizing your Dealership’s Online Presence with Google”

Driving the Market: What Millennials Look For When Buying Cars

Young and handsome hipster man, buying a new car with his girlfriend, from the car saloon.

How can you best maximize your chances for sales success and brand loyalty, vs. losing sales opportunities in both the short and long-term? For starters, this can be done by having a deeper understanding of the preferred car shopping experience that today’s customer is looking for, both online and offline, and then adjusting the dealership’s business practices accordingly. Today’s customer, who also happens to be the customer of tomorrow, are those who were born between 1977 and 2000 — commonly referred to as millennials. It is estimated that by 2020, 40% of new car buyers will be millennials; furthermore, according to a study by Brandwatch, 88% of current millennials use the internet to research a new car purchase.

Simply put, this means that a dealership’s sales and marketing team must ensure that their shopping experience, both online and off, is up-to-date.

So how can your dealership ensure that its online and offline experience is up-to-date for today’s potential customer, while staying true to your brand? It starts with understanding today’s customer, particularly the millennial, and doing what’s necessary to integrate the online and offline brand experience for them, in one seamless flow. And no, that doesn’t necessarily mean memes or viral videos (which, if used incorrectly, are the online equivalent of the giant inflatable green dancing tube man).

Continue reading “Driving the Market: What Millennials Look For When Buying Cars”

Businesses, It’s Time to Go APE Over Google My Business’ New API!

Monkey going ape over Google API

Google’s omnipresent HAL9000-esque eye is trained on all things mobile these days, and when it noticed that local search on mobile devices is growing faster than mobile search overall, well, you better believe gears started turning. In response to the remarkable 50 per-cent annual growth in mobile search Google’s been adding new features to its SERP Knowledge Panel and Google My Business (GMB).

And then, an announcement! Google is introducing a new GMB Application Programming Interface (API). In tandem with this release, Google also revealed a new agency analytics dashboard and a new agency partner program. The API is designed to give agencies the ability to manage additional, diverse categories of business information, including merchant descriptions and Posts. For multilocational brands and small outfits alike, this new functionality promises greater control over a wide range of content. Continue reading “Businesses, It’s Time to Go APE Over Google My Business’ New API!”

Reputation Sanitation and the Importance of Gold Stars and Good Responses.

reputation sanitation

In an increasingly interconnected world, a business’ online presence has never been more important. Your star-rating on Google or Facebook can have a real and deciding influence on consumers at a critical point in the purchase decision-making process. Sure, I might not be telling you anything you don’t already know, but don’t switch to YouTube just yet! While the weight that reviews and online ratings carry has long been touted as having a huge influence on a business’ performance in organic search results, and potential to translate into actual warm bodies in showrooms, what’s less intuitive is the finding that business review-response rates also improve paid-search performance. Plainly put, businesses that responded more often to reviews – lets call it reputation sanitation – saw higher conversion rates. Continue reading “Reputation Sanitation and the Importance of Gold Stars and Good Responses.”

Ranking Factors That Matter for Local Search

local search

This blogpost is inspired by a presentation that our very own Melina, Lead Organic Strategist, delivered at the 2018 Auto Remarketing Canada Conference in Toronto, and addresses why local search or SEO matters to your dealership.

What Is Local Search?

Continue reading “Ranking Factors That Matter for Local Search”

Spring Cleaning Your Citations

online citationsIt’s that most welcome time of year, once again: the time when the white stuff melts and reveals an entire season’s worth of underlying dust and grit. While most people will find themselves beating rugs and washing windows, folks in our industry (of the automotive persuasion) have a spring-cleaning list of an entirely different sort — I’m talking about a good seasonal scrub-down of your online citations on the worldwide web. This post aims to elaborate on the nature of online citations (and their functions), while giving some recommendations on what to optimize and where.

Citations: What on Earth are They?

Let’s build on the basics; online citations are essentially your business’ calling card across various online properties. In their most basic form, citations are understood to communicate the Name, Address and Phone number of your dealership, also commonly referred to as the NAP information (NAPW if the citation features website URL information too).

In addition to this, there are two forms of citation: structured citations and (surprise) unstructured citations. Structured citations refer to those that appear on well-known websites geared toward providing business information/listings in a directory-style format. The underpinning intention of this type of citation is to use straightforward, codified data that a SERP could easily pull onto a search results page. Unstructured citations, similar to name-dropping, are in-text citations that mention a business’ NAP information in a more casual format.

Why Online Citations Matter

Citations are of huge importance to your business; they’re a major aspect of the way in which your website ranks on a search engine results page. In fact, it’s estimated that citation-related items comprise nearly 13% of ranking-related factors in local SEO. Why is Google so hung-up on citations? Simple: Google requires verification, and your business listings need to be validated. Search engines are in the business of providing the best possible answer to an individual user’s query, and the veracity of the search results they serve up is a big point of concern.

Dealerships change names, have colloquial nicknames, move locations, and undergo major rebranding all the time. For Google, information like this is fluid and hard to verify on its own. Barring that ability, it’ll take the next best course of action and set about looking for third party validation of your citation. Essentially, this is Google checking up on your references – a quasi-background check, if you will.

When it comes to ranking your site for search purposes, Google employs a rubric based on relevance (how well does this search result satisfy the user’s ask?); distance/location (how close is this dealership to the user’s location?); and prominence (how well-known is your dealership?). Prominence, the last of these three factors, is estimated via Google’s assessment your business’ online and social reviews, as well as the Click-Through-Rate (CTR) that your website maintains over time.

Where Should I Have Citations?

Citations are divided into four tiers that rank in respect to their levels of importance and risk threshold (a measurement of the likelihood that the citation is fabricated or false):

  • Tier One Citations: These citations have widespread recognition, retain a high domain authority, and match user intent closely. They include major listings on sites like Facebook, Bing, Yelp YellowPages, and the Better Business Bureau. Also included are more industry-specific properties such as Autotrader, Kijiji, and official OEM websites. Risk threshold for tier one citations is low.
  • Tier Two Citations: Citations of this type still hold a significant amount of domain authority; user intent is still well matched to the information provided in the citation, though the properties on which they appear are less well-known. Here we’re talking citations that might appear on sites like DealerRater, Unhaggle and Reviewsii. While risk threshold is still low, it is still a degree of certainty removed from those in the first tier.
  • Tier Three Citations: Third-tier citations are low-quality. They’re generic and they exhibit poor SEO practices like keyword stuffing. They also lack the relevance of the preceding two tiers, have a high risk-threshold, and lack serious domain authority.
  • Tier Four Citations: These citations have little or no correlation to user intent, and almost zilch in the way of domain authority. You get the idea…

What to Tidy Up First?

Look, we’re all busy. Especially those of us in charge of the online efforts for our respective dealerships. While it’s crucial that your business’ online citations are consistent across the internet, we recognize that, given time constraints, you’ll want to tackle the most important elements first.

Work on eliminating inconsistencies. Ask yourself:

  • Do my Tier One and Two citations have the same local business phone-number? – Emphasis on local numbers, not call-tracking numbers (as tempting as that might be)
  • Do my citations feature the same Canada Post-approved version of my dealership’s address?
  • Is the name of my dealership consistent? – Did we rebrand recently? Do we have a local nickname? (We were Johnny Appleseed VW before, and now we’re just Appleseed VW; we better get on this…)

Inconsistencies at the base level (such as these might seem) can really harm your business’ ability to rank atop Google’s search results page. It’s important that they’re sorted out, and they’re easy to fix, so why not?

In short, it’s important to shore up the information that features on your Tier One and Two citations first. Scratch Google’s back by being as consistent and straightforward as possible, and it’ll repay the favour by ranking you at the top of it’s search results. Once you understand the function and importance of your online citations, it’s easy to see why it’s a good idea to be diligent in maintaining them. Spring cleaning isn’t only limited to scrubbing away the month’s old veneer of road salt that’s been slowly devouring your driveway or airing a winter’s-worth of farts out of your feather quilts. It’s a time for cleaning up your online presence as well. Interested in doing so? Get in touch with us to learn more about online citations.

If You Only Make One SEO Goal in 2018, It Should Be This

Most dealers are bewildered by the concept of search engine optimization, and it’s not hard to see why. SEO is a constantly changing landscape, and tactics that may have sat at the forefront long enough for them to learn about it are frequently relegated to the back bench no sooner than the dealers have gotten a full grasp of it. However, one thing about SEO has never been clearer:

seo-searcher-intent

Modern day SEO is all about user experience.

Continue reading “If You Only Make One SEO Goal in 2018, It Should Be This”

Reputation Management & How Dealers Can Use It To Make More Money

2016 was the beginning of the big push toward establishing your dealership’s brand and ‘brand management’, and it has only continued in 2017. What most dealerships seem to miss is the difference between their brand and their reputation (or that there is a difference in the first place).

Your brand creates an impression that makes a customer think or feel something when they think of your dealership. Your reputation is what gives your customers an expectation of your future behavior based on past experiences – either their own, or from other customers who have dealt with you. Continue reading “Reputation Management & How Dealers Can Use It To Make More Money”

Online Presence: why it is vital in today’s car buying process

typing on a laptop

As consumers, we have more information at our fingertips than ever before. It’s no doubt that the research process during the car buying experience has changed dramatically. According to studies by Google, “consumers in their early research moment, such as which car-is-best or is-it-right for me moments, are signaling intent to visit a dealership within a week”. A visit to your website is ideally followed by a visit to the dealership. So, for automotive retailers, having a strong digital presence is crucial.

According to Google, the car buyers’ thought process looks a little something like this:

  • Which car is best?
  • Is it right for me?
  • Can I afford it?
  • Where should I buy it?
  • Am I getting a deal?
Which car is best?

One of the most impactful mediums for consumers looking to make a vehicle purchase is video. In fact, when buying a car, 69% are influenced by video opposed to other mediums such as TV, newspapers or magazines. When using the search network, the most common searched terms are “[brand/make] + reviews”, “[brand/make] + specs” and “best luxury cars”. 

Is it right for me?

After consumers have narrowed down their search, they begin their hunt to find out if the vehicle is right for their lifestyle and needs. This is where the consumers discover features/options and the interior/exterior aesthetic. This is mainly a visual process, and a majority of time is spent looking at photos. The photo searches of “[brand/make]” is up 37%  and 80% of these searches are now happening on mobile.

Can I afford it? Where should I buy it? Am I getting a deal?

After the first two questions have been answered, the consumer generally begins searching for a dealership. This is where the individual dealer’s web presence will become a factor. Dealers need to make sure that they are showcasing OEM incentives, internal promotions, as well as leasing/financing information. But most importantly, prices need to be shown because that is what the customer is ultimately looking for. Dealers should also make sure that their site provides a positive user experience; something as simple as having an unresponsive webpage can impact whether or not a user decides to visit the dealership.

Dealers also need to utilize tools such as Google+ reviews, automotive forums, Unhaggle, and other mediums that customers use to help them make their decision.car salesman congratulates a family for buying car

Despite the evolving methods of how consumers access information, the end of the process always ends at the dealership. As consumers come into dealerships equipped with their researched knowledge, they expect sales staff to also be product-experts. In order for manufacturers and dealers to fully understand the decision making avenues of the buyer, they must understand the small “micro-transactions” involved throughout the entire procedure. Having a strong digital presence in each of the avenues will always set a dealer ahead of the competition.

To find out more about how to improve your online presence and get more leads, give us a call today or subscribe to our newsletter!

5 Ways to Improve Your Google Ranking

seoEveryone wants to have that number one spot on the Google Organic Search Results page.  Here are 5 simple things that can help to improve how you rank on Google:

1. Create useful, relevant content

Quality content created specifically for your intended users will not only help with user engagement, but will improve your site’s authority and relevance, which will increase your rank on the Google Search Results page. It’s also important to update your content regularly.  Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Be sure not to use duplicate content throughout your website, though; this could harm your ranking.

2. Have a blazing fast website

Page speed is an important factor on how you will rank on Google. A slow page speed means that search engines crawl fewer pages using their allocated crawl budgets, which negatively effects your indexation. Page speed is also important for user experience. Pages with a longer load time tend to have higher bounce rates, and lower conversions.

Not sure what your page speed is? Google has a great tool to test it!

3. Make sure your website is responsive and optimized for mobile users

Responsive sites are designed to provide optimal viewing and easy navigation on any device or screen size. This makes it great for users viewing the site on a mobile device. Even though you may have a separate mobile site, Google has started to punish sites that are not responsive or mobile friendly, causing them to rank lower in the search results pages.

4. Make sure all of your citations are correct and up-to-date

Citations are online references to your business name, address and phone number (NAP). Some examples of citations are your Google+ Page or YellowPages. Google uses these citations when evaluating the authority of your business website, and is a key component in Google’s ranking algorithm.

Citations from well-established portals will help increase the relevancy of your business.  Make sure your address, website url, phone number and business name are consistent across each website.

5. Blog!

Blogging is a great way to help boost your ranking on Google. Google crawls blog content more frequently than your web page content because blogs are constantly being updated.  A blog page is essentially another web page and every web page is another opportunity to rank in the search results page.

Blogs can also help you become a local source of knowledge and with lots of great keywords written into the content you can rank for many different topics related to your brand and dealership.

If you have any other questions on how to improve your organic ranking on Google, please do not hesitate to reach out to a member of our team or subscribe to our newsletter!

Leaving a Google Review Just Got Easier

We all know how important online reviews are, and Google just made it easier for users to leave reviews on your Google+ page.  Google+ accounts are no longer required for leaving reviews, and Google is now allowing users with just a Google account to leave reviews.  Users now have the ability to use either a Gmail or non-Gmail based account to post about their experiences.  The only requirement is users must display both their first and last name.

Your clients no longer need Google + to leave reviews!

This small change will make the review process easier, and will open the door for more of your customers to leave reviews!

Testimonials: Are They Still Relevant?

Are your website or marketing campaigns failing to generate business? How do you convince uncertain buyers that your product and services meet their needs and expectations? How do you persuade them that they are right to call on your services and right to trust you?

One of the most effective ways to persuade a potential customer is to show credible testimonials.

Why is this?

How often do you hear the following statements: “I’m not much of a car person”, or “I don’t know much about cars”. Now, put yourself in your customer’s shoes. What do you do when you need to buy a product you don’t know much about?  What is your initial reaction when you are searching for an expensive product or service? According to Google’s Think Auto data, 48% of people consult the internet for vehicle information, and 25% consult their family and friends for this information. This is because prospective clients want to mitigate as much risk as possible. When we are faced with a tremendous amount of vehicles to choose from, we all want to make the “right decision” and avoid making a purchasing mistake.

Loyal customers have a story to tell. Give someone who has already made a similar purchasing decision a chance to tell their story in front of the cameras and showcase what’s great about your dealership.

These testimonies will play a huge role in reassuring customers of their decision making throughout the buying process. That being said, not all customer testimonials are created equal. Unfortunately, many false recommendations circulate on the web, which makes it even more important to make sure your customer testimonials are credible and authentic.

Once you are ready to reap the benefits of a strong video testimonial, get on YouTube! This medium is greatly underutilized by Canadian car dealers. The potential to drive a lot more traffic and inexpensive pay-per-click rates are the two components that make YouTube a great tool for delivering video advertisements.

And guess what? Here at Strathcom Media, our automotive video production team will come right to your  dealership with the proper equipment to produce high-quality videos without disrupting your day-to-day operations. All you need to do is have your vehicles (and any featured customers) detailed, polished, and ready to film. We will edit your videos to your satisfaction, and then optimize them for search engines to help you get the most views possible.

Check out one of our testimonial videos below!

The Importance of Dealership Reviews

Online reviews can have a major impact on your business.  They can increase rankings within local search engines, and be the deciding factors for consumers choose to shop at your business over another.  Here are some interesting and important statistics regarding the importance of having an online reputation:

  • 90% of consumers say online reviews have influenced their buying decision.
  • 92% of consumers trust online reviews as must as personal recommendations.
  • 80% of buyers are more likely to purchase from a local business with good reviews.
  • A 1 star increase in star ratings on reviews can lead to a 5-9% increase in revenue.

Given the above statistics, asking consumers to review your business online is becoming increasingly more important.

Marketing Statistics

Here are some tips and tricks to start collecting those reviews:

  • Make it easy. Having reviews on multiple platforms like Facebook, Google, Reveiwsii, makes it easier for clients to use the platform of their choice.
  • Focus on Quantity over Quality. Not everyone is going to have a 5 star rating, consumers that see this will have an easier time believing that the reviews they are reading are true.
  • Ask buyers to post a review. Make it apart of your sales process to ask clients to leave a review base off of their experience.
  • Make sure you are actively responding to both Negative and Positive reviews. Consumers that notice this, will see that you care.

Use social media to your advantage, and gain an edge over the competition!

Remember, your customers will talk about you.  Why not let them share their experiences with the rest of the world?

Facebook Best Professional Service – What It Means To You

Facebook, being the largest social media network (with about 1.5 Billion active users) has always tried to close the gap between their users and other sites. The more they can roll into facebook the more time their users will spend on facebook. This is why it was no surprise when facebook took a giant leap in the reviews world by launching their new Best Professional Service site.

Facebook's new Best Professional Service is the latest tool at your disposal

Continue reading “Facebook Best Professional Service – What It Means To You”

Ride Search Directories to the Top! Using Barnacle SEO to Sell More Cars

submarine

When Google updates its algorithms, it does so with one objective in mind: to give its users the best and most relevant search results.

And when they updated their Pigeon algorithm last year, they made a change that gave directory sites like Yelp, Yellow Pages, and Facebook more authority and a larger presence in the SERPS. For many dealers, this meant discovering that their social media accounts were now ranking higher (sometimes pages higher) than their website. Continue reading “Ride Search Directories to the Top! Using Barnacle SEO to Sell More Cars”

How to Take Advantage of Google’s Latest Maps Search Testing

google_search_pin_large

Like a demanding chef constantly adjusting the recipe to a signature dish, Google has been back in the kitchen tweaking its ingredients once more—this time to the maps results page. Known as the “snack pack,” these are the business listings triggered based on local search queries. Continue reading “How to Take Advantage of Google’s Latest Maps Search Testing”