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Tag: Manufacturer Co-op Program

SEO On A Budget

Whether you majored in economics at Harvard, or started as a lot attendant and ended up as the general manager, you know that your dealership needs strong marketing and an even stronger online presence. How you get there? That’s not as easy. You’ll have countless agencies, platforms, and providers,...

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To OEM or Not to OEM? That’s the Advertising Question

As an automotive dealer you’ve got a lot to worry about. No doubt, when it comes to your business’ online advertising you’ve got a keen interest in sharing the most effective message that’ll have the most impact in service of your business goals—to sell cars. At your dealership, you’ve got a certain...

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Are You Effectively Using Your CO-OP Budget?

As a dealership, you want to utilize all the support you can get from your manufacturer in terms of co-op incentives for advertising. Traditionally, dealerships get co-op for what they spend on print, television and radio advertisements. What you may not know is that this can apply to all or a portion...

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