“The City of Brotherly Love.” “The Birthplace of America.” “The Place with the Weird Sports Mascots.” Auspicious nicknames are befitting of Philadelphia indeed, and in this fine city did an equally auspicious event recently take place: Hero Conf 2019. We had the pleasure of attending one of the online advertising industry’s largest conferences, at which thought-leaders from all over the world gather to share, challenge, and provoke the eager minds of the equally global attendees. Featured topics were wide ranging, from cutting edge theories on consumer behavior to optimal campaign setup for up-and-coming advertising platforms such as Quora, Reddit, and Amazon (if you can even call them up-and-coming anymore). As with previous years, the conference was spread over several days, with the bulk of the sessions taking place over a 2-day, inspiring, information-crammed, PPC marathon – and we are happy to share a summary of some of the event’s themes and takeaways for you here!
Continue reading “Hero Conf 2019 Wrap Up”
The 2018 PPC Hero Conference (aka “Hero Conf” for those who prefer to abbrev) has come and gone, and we had the pleasure of traveling down to Austin to attend. As one of the largest online advertising conferences in the industry, Hero Conf attracted attendees from all over the world for a jam-packed three-day PPC marathon. With keynote speakers ranging from heavy-hitters such as Pinterest and Optmyzr, and breakout sessions hosted by some of the best and brightest minds working in the industry, obviously there’s no way to convey every detail of an event so rich in content and actionable information in one blog post. But we wanted to share snapshots of this year’s iteration, both in content and ambiance. Continue reading “Hero Conf 2018 Wrap Up”
From April 17th-20th, I had the opportunity to attend one of the largest gatherings of PPC nerds in North America: HeroConf 2017 hosted in Los Angeles. This was my first PPC conference and I had no idea what to expect, but I couldn’t have felt more at home at the conference among other people who live and breathe PPC.
It was a busy week filled with learning, networking, and free drinks. Despite all the fun, I came home excited to share my new knowledge with the Strathcom team. Here are my key takeaways about what to expect in the world of PPC in the future.
It’s Time to Move on From Last Click Attribution
Attribution Modeling was one of the hottest topics discussed at HeroConf. Speakers from all industries agreed that it’s time to ditch the last click model, and focus on other touchpoints that lead to a conversion. However, there is no magical way of knowing which model is right for you. Speaker Jeff Greenfield of C3 Metrics discussed the importance of not waiting around for the perfect model, but to test and test again. The only way to prove the value of attribution models is to test until you become less wrong. Attribution modelling is extremely important in the automotive industry as we move away from the standard sales funnel, to a customer journey with multiple touchpoints. By ignoring the touchpoints a customer reaches today, we may never see them again for another 3 years.
Integrate Your Paid Social & Paid Search Strategies
Continue reading “HeroConf 2017: Recap On 3 Days Of Non-Stop PPC”