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Tag: Google Analytics

Dealer Huddle V YEG – Key Highlights

Currently on its fifth tour, the Edmonton Dealer Huddle event held on March 5th was a rousing success for all involved. This VIP event focuses on the major trends shaping the future of the automotive industry in Canada, and North America as a whole. Not only was Strathcom Media a proud sponsor...

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How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

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How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

Continue reading

Analyze This!: New Features in Google Analytics

In the 70s people hung out at roller disco rinks wearing bellbottom jeans and big perms. In the 80s they hung out at the arcade, and acid-washed denim was all the rage. Fast forward to 2018 and all the cool kids are wearing morose, Zuckerberg-esque heather grey hoodies, sitting in independent coffee...

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The World Cup of UTM!

Imagine a world of data that you can interpret, analyze, and use to build future marketing campaigns. Now, what if you could do all that right now . . . from the comfort of your laptop while you watch your favorite country win their next footy match.

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What’s New and Exciting in Google Analytics for 2018?

We as customers have very high expectations for relevant and customized content from businesses. Google is always trying to improve and understand the user’s journeys and find new ways to deliver us that data. According to Google, almost 90% of marketing executives say that understanding user journeys...

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