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Tag: Google Ads

Reframing the Car Buying Journey, with Google Lens

Like all things in this world, our adoption of new technology necessitates a bit of balance. While it’s okay to question how something like a Google Home might process your most intimate personal information, I generally tune out around Christmas dinner when my uncle Steve starts talking about Mark...

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To OEM or Not to OEM? That’s the Advertising Question

As an automotive dealer you’ve got a lot to worry about. No doubt, when it comes to your business’ online advertising you’ve got a keen interest in sharing the most effective message that’ll have the most impact in service of your business goals—to sell cars. At your dealership, you’ve got a certain...

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Finding SEM-o: When You Can’t Find Your Search Ads

I tend to walk around randomly during phone calls. A few years ago, I realized this as I saw my reflection in the glass patio doors and saw myself walking along the top of the couch. No idea why, but I’m at peace with this. I even move around absentmindedly on short calls, such as activating a new...

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You Ask We Answer: Paid Search

Welcome to a brand-new installment of “You Ask, We Answer!” (*still waiting on that production budget, Bill*). We know navigating the vast tapestry of the internet can sometimes be difficult and a little overwhelming, which is why we host our weekly webinars for you to up your online savvy without...

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