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Tag: Content Marketing

Dealer Huddle V YEG – Key Highlights

Currently on its fifth tour, the Edmonton Dealer Huddle event held on March 5th was a rousing success for all involved. This VIP event focuses on the major trends shaping the future of the automotive industry in Canada, and North America as a whole. Not only was Strathcom Media a proud sponsor...

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Zero-Click SERP Changes: Deduplication Update

Gotta Catch ‘Em All: Except When You Can’t iStock thinks this is a photo of Dolly the cloned sheep. I think it’s two sheep photoshopped onto a field. I’ll admit it now: I can be a bit of a cynic from time to time. However, I pride myself in not being a “glass is half empty,” tinfoil...

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How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

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How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

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SEO On A Budget

Whether you majored in economics at Harvard, or started as a lot attendant and ended up as the general manager, you know that your dealership needs strong marketing and an even stronger online presence. How you get there? That’s not as easy. You’ll have countless agencies, platforms, and providers,...

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Reframing the Car Buying Journey, with Google Lens

Like all things in this world, our adoption of new technology necessitates a bit of balance. While it’s okay to question how something like a Google Home might process your most intimate personal information, I generally tune out around Christmas dinner when my uncle Steve starts talking about Mark...

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