How Do I Choose The Best Domain Name?

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Shakespeare’s Romeo once suggested, “What’s in a name? That which we call a rose/By any other name would smell as sweet.” Since we usually see multiple variations of a dealership’s name strewn across every branded opportunity, car dealerships (and my inner theatre nerd) tend to agree with him. But from an SEO standpoint, this can be confusing to your potential customers. This is why choosing both your dealership’s name and domain name are exceedingly important, especially if you want your website or other online citation listings delivered in one, unified brand name for search results.

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Google Knows Everything–Including Your Dealership Location

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One of the most popular SEO requests we see from dealerships across Canada is to take all of their pages and add groupings of text that list all of the cities, towns, or local areas that they “serve.” Sometimes it’s simply the local areas around them (especially for dealerships that are located in a “greater” area around a major city), and sometimes it stretches far beyond what is logical. I’ve seen dealerships ask to list cities that are hours from their physical location, or attempt to rank in search for an entire province that would take almost a full day to drive from end-to-end. For the love of winter tires, I’m telling you: stop the location stuffing madness. It isn’t helping you, I promise.

Why is this tactic a problem?

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