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Tag: Algorithm Update

Zero-Click SERP Changes: Deduplication Update

Gotta Catch ‘Em All: Except When You Can’t iStock thinks this is a photo of Dolly the cloned sheep. I think it’s two sheep photoshopped onto a field. I’ll admit it now: I can be a bit of a cynic from time to time. However, I pride myself in not being a “glass is half empty,” tinfoil...

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Google’s Possum Update

How significantly did the Possum update impact local search results in Google? From the perspective of the local SEO results, Google’s most recent update was substantial. Some major changes resulting from this update are: 1.  City Limits: If a company’s brick and mortar location exists outside city...

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Penguin 4.0 is Live!

After a 2 year wait, Google’s Penguin algorithm has finally been updated!  The Penguin filter was designed to capture sites that are spamming Google’s search results in ways that Google’s regular spam detection systems might not have noticed.  Previously, the Penguin filter would “catch” sites deemed...

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