Google Partners Connect
An exclusive event brought to you by Strathcom Media: a Google Premier Partner
Do you want to kick ass online?
Join Strathcom and Google at The Baron in Calgary, AB and see first-hand how the Canadian automotive industry has changed & how you can not only keep up, but leverage these changes to win more deals and sell more cars.
It’s a great opportunity to see Google’s latest Dealer information on the industry as well as a couple of the latest hot topics in the market.
Partner Enablement and Training, Google Marketing Solutions
Director of Online Advertising, Strathcom Media
It Works In The Dojo, Does It Work On The Street
How do you define success in your advertising efforts – the optics, or the results?
Dealerships utilize a range of advertising techniques from simple to complex, and when done well, all of them can be effective. But when everything seems like a good idea, do you try all of them and hope for the best? Or are there some techniques which you might assume everyone has mastered… but they actually wouldn’t see the knockout coming?
Join Nathan Leverette as he explores some of these effective and rarely used tools, and how to incorporate them into your online advertising.
Founder of R22.io
Artificial Intelligence and Machine Learning
Artificial Intelligence and Machine Learning is emerging technology that is already impacting your dealership operations. How should you approach the possibilities AI can give you? How will it change the way you sell and service vehicles? Salesforce.com’s Einstein has been at the forefront of artificial intelligence, now others have begin releasing the power of AI into everyday life.
Join Jay Radke as he presents the current and near-term potential of the technology. Learn more about what AI really is and how not to be caught in the vendor buzzwords. AI is a topic you need to pay attention to and begin to see clearly how it’s being used.
|Opening Remarks||@ 1:15pm|
|Google Presentation||@ 1:30pm|
|It Works In The Dojo, Does It Work On The Street||@ 2:15pm|
|Artificial Intelligence and Machine Learning||@ 3:00pm|
|Conversations and Cocktails||@ 3:45pm|