TrueView: Watch How YouTube Can Convert More, for Less

youtube homepage

In today’s online-marketing driven world, you want to reach an audience where people are paying attention. And with around 3 billion (yes, with a b) views a day, YouTube delivers this engaged reach. Factor in Google’s newfound knowledge that people are 3x more likely to pay attention to online video ads vs. television ads—and you’ve got a platform you can’t ignore. Continue reading “TrueView: Watch How YouTube Can Convert More, for Less”

Personalize Your Google Experience

Female hand holding an ipad showing Google

Have you ever wondered why you see ads which are tailored to you on your favourite blog, or while you’re catching up on local news online? These are the ads found on the Google ad network, and all the millions of websites and apps that partner with Google. This network is made up of Google services like Search, YouTube, and Gmail, and is borderline-omnipresent (we’re happy as long as they don’t change their name to Skynet). But did you know that you can personalize this information, telling Google what you do and don’t want to see? Continue reading “Personalize Your Google Experience”