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Category: User Experience

Your Site’s a Lot Faster Without the Canoe on Top!

When I was young my parents had a red Subaru hatchback. We’d take that little car camping all over the backcountry, and we’d load enough stuff for a family of four to survive the wilderness for a weekend (and then some) on top of the roof–including a wooden canoe! Loaded up like that, her bumpers...

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Good Design is a Lot Like a Good Marriage…

Something that I learned after being married, is that communication is key. If you have a good line of communication then your relationship will do great!  Expressing your likes and dislikes will help you to improve your relationship and better yourself. I call it companionship inventory. The way...

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The Importance of Design Consistency

When I was studying graphic design, I remember my instructors repeatedly mentioning –harping really– about “design consistency”. Since then, this principle has stuck in my mind and, as a designer, I understand how inconsistent design can harm your brand.

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Trust Us: Using your Site to Build Credibility

For any business, credibility is key in maintaining a high level of customer service and, in turn, a high level of customer loyalty. This is especially important for the automotive sales industry, the long-time favourite butt of many a joke aimed at the quintessential “used car salesman” and his...

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