Are You Ready to Build Your Website “Ford Tough”?

Starthcom staff gathered together to announce our Ford partnership

Strathcom is pleased to announce we’ve been officially selected by FordDirect as a Certified Website provider for all Ford and Lincoln dealers across Canada!

We’ve been delivering dealerships with online solutions for over 20 years, and we’re excited to bring our knowledge and expertise in the digital space to a brand responsible for making the F-150 a namesake in our hometown. Everything from website development, online advertising, SEO, and inventory management is at your disposal and we’re ready to help your Ford dealership in any way we can! 

Much like driving a new Mustang, driving your business forward with Strathcom will set your dealership apart from the pack, and look good doing it at the same time.

Continue reading “Are You Ready to Build Your Website “Ford Tough”?”

Strathcom Websites & MotoInsight Retailing: The Perfect Combination

Banner depicting the Strathcom and MotoInsights logo on the left; and the phrase "Redefining Digital Retailing, Together" on the right

Making your dealership relevant in the world of digital commerce is more important than ever before—and making a website is only half the battle. At Strathcom, we’re always developing new online solutions for your dealership to take advantage of in addition to our responsive websites. That’s why we’re partnering with MotoInsight to bring you and your customers the most integrated website and digital retailing experience in the automotive industry. 

Continue reading “Strathcom Websites & MotoInsight Retailing: The Perfect Combination”

Oh, What a Tangled Webinar We Weave!

questions, business concept

Here’s the thing—sometimes something perfectly good gets replaced. Even if the original didn’t need improving (*cough* New Coke *cough*). But sometimes, even if the older version was fine, a change can be absolutely reinvigorating. Life-changing even. Now, am I suggesting that the changes we’ve made at Strathcom are going to change your life? Damn straight. Continue reading “Oh, What a Tangled Webinar We Weave!”

How To Avoid Scammers

Scam sign

We’ve all had it happen to us at one point in our lives; a deal too good to be true, a stranger that was just too nice. And there is a name for those people scammers! Scammers have been around for a long time, and will continue to operate in their shady ways if there are people and businesses around to scam. Often, if you have an online business, these scammers appear in the form of 3rd party companies claiming to be from Google and claiming they can improve your search ranking (or offer services that Google already provides for free).  Not only is this frustrating for small business owners, but Google isn’t too happy about it either. Continue reading “How To Avoid Scammers”

Strathcom Media: Driving Passion with Mazda Dealers

mazda driving on highway

As a Mazda dealership looking to build your online presence, you are most certainly looking for the same type of innovation and high-level performance that your vehicles bring to the table. The Mazda brand is built, and thrives, on a passion for both driving as well as the development of cutting edge technology — Mazda’s SKYACTIV TECHNOLOGY being a prime example of this. When working with Strathcom Media, you will be partnering with a company that strives for these exact qualities and will not stop until we’ve helped your dealership reach its goals.

In its 20 years, Strathcom Media has become a leader in the online automotive advertising world, and the is the largest provider of online solutions for your dealership. We operate within the Canadian automotive industry, and our passionate team works vigorously to ensure that your dealership is at the forefront of the competition. By listening to, and collaborating with, your dealership and its specific needs, we are able to execute strategies to generate the most qualified leads and develop top-tier websites to get your dealership operating at its peak.

red mazda driving through mountainside

So why should your dealership choose Strathcom Media? For starters, our websites are compliant to the Mazda OEM standards. We are also highly competitive in the online advertising space, being a proud Google Premier Partner, as well as a Facebook preferred partner. Our partnership with these two online superpowers allow Strathcom to stay ahead of the curve when it comes to applications and updates, not to mention our early access to trial programs and beta testing — before the general public. We work alongside Google to stay on top of current trends and developments in the marketplace which gives us unique insight in improving our Google advertising accounts, and gives us a leg up on the competition.

At Strathcom Media we are dedicated to building responsive websites that are both user-friendly and engaging, with SEO-researched content that will help you rank higher than your competitors. Transparent monthly reporting and dedicated account managers mean you will be able to follow both the performance of your website as well as your online advertising accounts every step of the way.

Innovation and performance is what differentiates Mazda from its competition — so why not team up with Strathcom Media, a company that prides itself on those same tenets. Strathcom will put your dealership’s results and needs ahead of our own in an effort to help you reach your online marketing goals. So choose Strathcom, and we can help you share that driving passion with Canada.

mazda in a showroom

Jaguar Land Rover Dealers Get A Website Makeover!

Jaguar Land Rover Dealers

 

Strathcom Media is ecstatic to be appointed as an online advertising partner for Jaguar Land Rover dealers across Canada. If you’re not familiar with Strathcom, we have been providing online solutions to dealerships across the country for over 20 years and are recognized as a leader in website design and digital advertising.

Continue reading “Jaguar Land Rover Dealers Get A Website Makeover!”

Ford’s D3 Digital Advertising Solution Adds Strathcom as an Approved Vendor!

Strathcom Media has been providing online services to dealerships across Canada for 20 years now and is recognized as a leader in digital advertising. Strathcom is a part of a number of OEM programs and has now been added to the D3 program’s Digital Advertising Solution (DAS) pillar for Ford and Lincoln Canada.

For the first time, Ford and Lincoln dealers will now have a choice between three providers for D3 DAS services. This will allow them to choose a service and DAS provider that is more in-tune to their unique needs and marketplace. From a vendor-partner standpoint, it also ensures that we’re all continually developing innovative solutions for our dealers to keep them ahead of the curve–or at least this is how the Strathcom team looks at it!

What Services do We Offer?

  • SEM
  • Display
  • Remarketing
  • Dynamic Inventory Remarketing
  • Cross-Device Remarketing
  • Hyper (re)targeting (programmatic)
  • Geo-Targeting
  • Mobile
  • Video
  • Facebook Ads
  • Carousel Ads
  • Lead Ads
  • Canvas Ads
  • CRM Matching
  • Look-a-Like Audiences
  • SEO and Personalized Vehicle Descriptions written by real people to help you rank

So Why did They Choose Strathcom?

  • Proven history of success for dealers
  • Premier Google Partner and Facebook Partner
  • Complete transparency on your advertising (‘view’ access to your AdWords account)
  • Full service provider
  • Focused exclusively on the Canadian auto industry

At Strathcom Media, we have the experience, the technology, and the team to provide all dealerships with a market-leading online advertising program like no other.

If you’re a Ford or Lincoln dealer and interested in learning more about these services, please reach out to us at fordd3@strathcom.com.

Strathcom Media: Das Volkswagen Website & Online Advertising Provider

Volkswagen driving down a highway

Over the past few months, Volkswagen Canada has been searching across the country for the best website and online provider for their dealers. Strathcom Media is thrilled to announce that we have been  selected as one of their 3 providers.

Volkswagen Dealers – if you would like to learn more about Strathcom Media and why you should consider us as a provider, you can: Continue reading “Strathcom Media: Das Volkswagen Website & Online Advertising Provider”

Are you ready to Go Further?

Technology and innovation are the cogs that keep the automotive industry wheel moving forward, and Ford is no stranger to this. The evolution of Ford is taking them down new roads with the possibility of “no driver required” by 2021 as they plan to have a fully autonomous vehicle in the market1.

If Ford is bringing this type of ingenuity and forward thinking to the brand, shouldn’t you as Ford Dealers be looking to do the same for your dealerships? The answer is: absolutely and unequivocally YES! Now, you might be asking yourself how you should go about and do this, well search no further, we’re here to help! Your website is often one of the first places a potential customer will search to learn about what you have to offer. They might have started off with a Google search to get there, or perhaps they came across your business page on Facebook and read some great reviews before making their way to your website. At the end of the day, they are coming to your site and you need to be providing the right experience for them. Continue reading “Are you ready to Go Further?”

A Look Back at a Successful Year

2016 was a very successful year for Strathcom Media.

We strengthened partnerships, made new partnerships, and even developed and launched a brand new WordPress website platform.

New Website Platform

Last year we had a dream. A dream that resulted in us investing over a million dollars into developing a brand new website platform that was jam packed with new tools for dealers.

Less than a year later, we began moving our dealers onto our all new WordPress platform with technologies like Personalization, Geo-Fencing, Notepad, Silent Salesman and more. This new platform is faster, more secure, and more user friendly so dealers can spend less time making changes to their site and more time selling cars.

New Opportunities with Google

We spent a lot more time with Google in 2016, and even achieved Premier Google Partner status!

In addition to Google breakfasts and hangouts in Vancouver and Toronto, we also held our very first Google event in our hometown of Edmonton, Alberta in June. We also held a contest in September to bring 6 lucky winners to Google’s newest & coolest office in Waterloo, Ontario!

New Partnerships

In 2016 we became a Provider for the Mercedes-Benz Canada Dealer Website Program, and a Preferred Website Vendor for the Kia Dealer Website Certification Program.

We also became a Facebook Marketing Partner and recently hosted our very first Facebook webinar for FCA dealers!

New Conferences

In addition to speaking at conferences like AR Canada and DSES, we also had the opportunity to speak at the first annual Women & Automotive conference in Toronto. We also attended several events including Western Canadian Dealer Summit and ThinkAuto.

We were also included in AR Canada’s Power 200 List for 2016!

New Office

And finally, last month we packed up and moved just up the road into our new office. A new location means a new atmosphere, and a new atmosphere means fresh ideas for the new year.

Thank you to all of our customers for their support, and we look forward to what 2017 has to bring!

WHY SHOULD CHRYSLER DEALERS USE STRATHCOM?

Strathcom Media is one of a few Chrysler Digital Certified Providers in Canada, but what makes us the number one online advertising provider for your dealership?2017-Chrysler-300

We are a recognized Canadian Premier Google Partner. Why is working with a Google Partner better?

Google Partners are well-versed in all things AdWords and must continuously meet Google’s standards to maintain partner status. Being a Premier Google Partner means Strathcom employees have certifications that are current and they are on top of the rapidly changing developments in Paid Search. This means we offer a competitive advantage to our clients and that you are receiving the highest quality customer service.

Being a Premier Google Partner also allows Strathcom to test Google’s beta features. When Google releases a new application or update, Strathcom gets to take part in beta programs before it is available to the general public.  This means that your dealership can leverage the advantages gained by using Google marketing features before your competition even has access to it!

Google encourages ongoing experimentation and requires Strathcom to demonstrate that we are actively doing split testing on ads to ensure the use of different keywords and messaging. A Google Partner that doesn’t continue to maintain Google’s standards can have their badge removed.

We are also a Facebook Preferred Marketing Partner, which – similar to being a Premier Google Partner – means that we have access to more insights and access to more training from Facebook. In fact, on December 3, we will be co-hosting a webinar with Facebook to discuss ways that Chrysler and other FCA dealers can take advantage of the slick tools that Facebook has to offer. If you are a Chrysler dealer, you can register for this free webinar here. If you are not a Chrysler dealer, we will be hosting Facebook webinars with other OEMs in the future, so stay tuned!

2017-chrysler-pacifica-first-drive-review-car-and-driver-photo-665923-s-450x274Aside from being a Premier Google Partner and a Facebook Partner, what sets Strathcom apart from other companies? First, Strathcom is focused exclusively on the Canadian automotive industry. Our knowledge and experience gained in this industry over the years allows us to know firsthand how advertising online has changed and we have adapted with it. With our knowledge, we can help you improve the results you are getting online, get an edge online in the  automotive industry, generate more leads and increase your brand awareness.

We also offer transparent monthly reporting on account performance, such as impressions, clicks and conversions. Our Paid Search analysts hand write a monthly report which outlines achievements and recommendations for your account. Reporting data is pulled directly from your Adwords and Google Analytics accounts – which you will also have full access to!

The best part? We are a Chrysler Digital partner that can help you claim co-op dollars through online advertising. Not sure what you need? Work with us to customize a campaign to your dealership. Mix and match Social Media, Search, Display, Remarketing, and even Hyper (re)Targeting packages until you get exactly what you want.

For more information, please visit: http://www.strathcom.ca/chrysler/ and register for our Facebook Webinar for FCA Dealers.

Strathcom Media has been Chosen for the Kia Dealer Website Certification Program!


Kia Optima

All of us at Strathcom Media are extremely excited to be named a Preferred Website Vendor for the Kia Dealer Website Certification Program! Kia had great success in 2015/16 with the program and wants to work with only the best moving into 2016/17 to take the program to the next level.

How can a preferred partner help you with the Kia DWCP?

  • Preferred pricing on website products. Who doesn’t love a deal?  With three different website service levels you can select the product that meets your dealership’s needs.
  • We know what Kia is looking for and will ensure you get and maintain a high certification score.
  • Best in class insights and performance.

More specifically, how can Strathcom Media help you?

  • 19 years of experience and the Canadian automotive industry is all we do. We speak at every major automotive event, we train manufacturers, and we work with some of the largest automotive groups in the country. We have the expertise to help you succeed.
  • We are a Google Premier Partner and a Facebook Preferred Partner. This means we can provide you with a best-in-class online advertising solution.
  • World class website platform. Does your website have technology like Personalization, Geo-Fencing, Notepad, Silent Salesman, Inventory Management, Data Syndication and Dynamic Incentive tools? Ours do.

If you are looking for different results moving into 2017 give us a shout and let us show you what we can do differently.

Why Honda Dealers Should Choose Strathcom Media

So, you have decided to have work done on your website or online marketing. But who should you leave in charge? Many dealers figure they’re going to wind up with the same end result no matter the provider. Wrong! Value is what counts, and we are proud to offer just that to our Honda and Acura dealers across Canada2017 Honda Accord Sedan

If you are unaware, we have been working with Honda and Acura Canada for the past 7 years on the Power Honda and CUV program and sending your certified used inventory to a number of different portals.

Our expertise in website design, online advertising, dealer tools, inventory management and much more makes us confident we can help you improve the results you are getting online. Why are we so confident we can help Honda dealers? It’s simple, we have proven ourselves to be a valued partner to Honda and a number of Honda dealers for over 17 years.

Here are a number of other benefits that Strathcom can offer you as a Honda or Acura dealer

Honda CivicStrathcom Media works with Honda to build websites that meet your brand guidelines, making it a smooth experience to develop a website that stands out and converts. You can also increase your online exposure through Strathcom as we can send your inventory to over 70 automotive and media portals across Canada.

Strathcom offers DMS automation and we are a Reynolds and Reynolds certified provider. If that doesn’t sound familiar, this means we can take the information from your DMS and drop it right into the back end of our easy loader market platform where you can adjust pictures, pricing and descriptions very easily.

If you are contemplating entering the online advertising world, or you’re not sure if your money is going to the right place, we can offer you a free online advertising review and we can develop a tailored strategy for your area. We would be happy to audit your campaign and let you know what’s working well and the opportunities available to you to improve your results.

Give us shout, we would be happy to sit down with you and answer any questions you might have!

AutoRemarketing Canada’s Power 200

We are excited to announce that AR Canada has included Strathcom Media in their Power 200 list for 2016! We are honoured to be included with companies like Google, Honda Canada, BMO, Reynolds and Reynolds Canada, and many other businesses from various parts of the industry.  This list recognizes “the major players in the used-car and remarketing worlds” and includes “the industry’s heavy hitters” in nearly every aspect of the used-car and remarketing business. You can read the full article for yourself here!

ar

 

Why Strathcom Has “The Power to Surprise” for Kia Dealers

kia lineupThinking about switching current website providers?  Looking for a solution to help with your online presence?  Kia is committed to providing their customers with high-quality vehicles and is committed to making ownership a satisfying experience.  Strathcom is also in the business of providing a great experience for users shopping online.

So why choose Strathcom to build and maintain your Kia website?  Here are a few reasons why – just like Kia – Strathcom has “The Power to Surprise”:

Kia Compliant Websites 

  • From having the correct fonts, colours and logos, we work closely with Kia to ensure all of our sites meet Kia’s standards.

24/7 Online Chat

  • With the changes to Kia’s website standards, all sites should include an online chat. We work closely with CarChat24 to provide Kia dealers a 24/7 online chat solution that is monitored by actual people, and not robots.

Incentives

  • Present the monthly cash, finance and lease incentives right on your vehicle description page.

Responsive Design

  • We will make your website look good on all devices and screen sizes.

Brand Standards for Online Advertising

  • As a Google Partner we work closely with Google to create high quality AdWords campaigns to generate you more clicks and leads. We will also submit all of your co-op claims!

Syndication Services

  • We currently syndicate to over 70 destinations like Kijiji, and Trader. We make sure your inventory gets in front of the right people.

On top of all of these kick ass features, we also offer Blog Services, Ongoing SEO, and Google Certified Representatives that will help take care of the ever changing online landscape.  We also offer technologies like Personalization, Geofencing, Silent Salesman, Notepad, and more.

Let us be your one-stop-shop for all things Kia. Contact us today to find out more, or subscribe to our newsletter!

kia sportage

Hyundai Dealers Working with Strathcom: New Website, Endless Possibilities

Hyundai

When searching for a new website provider, what are some of the main things you consider? Likely design abilities and price are two of the top factors, but what else? There is so much to look at to get a well-rounded picture of what you will get from your provider. Do they have an inventory management system that works with your DMS? Can they syndicate your data to portals like Kijiji and Trader? These are just two of the many additional services you should be inquiring about. So aside from being able to take care of your inventory from on-boarding to sold, here are five more reasons why a Hyundai Dealer should consider Strathcom Media:

We Have Forged a Relationship with Hyundai Canada

Having a relationship directly with the OEM gives us the opportunity to test some of our latest products with them to showcase how they will benefit individual dealership websites.

For instance, at the moment Hyundai Canada is utilizing our Bounce Recovery Tool, which is a behavioural exit intent based tool to help generate leads from users who are about to leave your website.

Bounce Recovery - Hyundai

Hyundai Compliant Websites

Like Hyundai Canada, Strathcom is a firm believer in having clearly defined brand guidelines that highlight what makes you one-of-a-kind in order to create value and familiarity with your brand.

Another benefit of having a relationship with Hyundai Canada is that we are able to provide unique and progressive website designs and still follow the brand guidelines set out by Hyundai Canada in order to set yourself apart as a dealership, and ensure your benefit from the Hyundai brand equity.

Online Advertising

In case you haven’t heard, we are Google Canada’s largest online advertising partner in the automotive vertical. What does this mean for you as a Hyundai dealer? It means that we have a team of Google Certified Analysts with experience writing Hyundai ad copy that converts. We can help you generate more brand awareness, increase traffic to your website and generate more leads.

Looking at the Hyundai accounts that we currently manage, we were able to capture 87% of impressions in auctions for New & Used Hyundai inventory. Of the impressions we gained, our ads sat at the top of the page up to 92% of the time, averaging no lower than 2.4 in ad position rank in the Google Search Network.

Looking at some hard numbers, our average click-through rate was 9.2% (industry average is 1%), average cost-per-click was $2.79 and average cost-per-acquisition was $38.42, proving that we can and will help you succeed online.

Blogs

As we all know, having an active blog on your website is crucial not only SEO, but for providing your readers and potential customers with valuable tidbits of information.

Our very own Megan Lepp does a great job of explaining why you should be blogging in this video.

If you don’t have time to watch the video, here are four reasons to start blogging now:

  1. Drive more traffic to your site
  2. Improve your search rankings
  3. Build trust and relationships with your customers
  4. Generate more leads

Not sure what to write a blog about? We can help with that too. We work with a number of Hyundai dealerships to bring their blogs to life.

Hyundai - BlogIncentives

According to Google’s 10th edition of the Canadian Car Buyer’s Journey, the top 3 motivators for people to consider purchasing a new vehicle are to get an upgrade, enhanced features and the available promotions/incentives.

The latter is something that you can help your potential buyer’s out with by presenting that information on your website. The original thought was that every month you should update the homepage slides with the current model incentives in hopes of relaying this information to consumers.  If that was the old way of displaying incentives, then what is the new way? Having them listed right on your Vehicle Description Pages!

Our Incentive Tool takes all of the current incentives available for that model and lists them on eligible inventory. You can now display cash, finance and lease incentives with different rates, terms and payments! All with absolutely no work on your end. Search interest for “lease deals” went up 20% in 2015, so if you want to make your Hyundai dealership competitive, having this information easily accessible is essential.

Hyundai 2016 Sante Fe Sport

Hyundai 2016 Sante Fe Sport               Hyundai - Incentives

 

 

 

 

 

So if you’re looking to differentiate yourself as a Hyundai dealer, getting in touch with Strathcom Media is the best place to start. We look forward to chatting with you!

Strathcom Media, Your Premier Google Partner!

These days, it seems that everyone is a Google Partner. Google has recently revamped their partnership program, and we are excited to announce that Strathcom Media is now a Premier Google Partner – the highest possible partnership level! So, what does this mean, exactly? Premier Google Partner

It means that Strathcom Media has delivered strong client and agency growth. Google awards this status to small-medium sized businesses that are experienced in managing large campaigns.

What does this mean for our customers? First, it means that you can rest assured that we know what we’re doing when it comes to making the most of significant AdWords investments. It also means that Strathcom is going to have more Executive Business Trainings that will make us more knowledgeable and able to share more insights and recommendations with you!

For more information about our partnership with Google and how you can benefit from this partnership, drop us a line at (780) 433-8844 or  info@strathcom.com!

 

Google Announces Allo & Duo – What does that mean for Google Hangouts?

With the announcement and upcoming launch of Google’s all new mobile-only chat app Allo and Duo, will that be the end of Google Hangouts? No way!

Google has confirmed that Google Hangout is a separate “standalone product” and it will continue to run with no interference from Allo and Duo.

Meet Google's new Allo & Duo app!

Continue reading “Google Announces Allo & Duo – What does that mean for Google Hangouts?”

Why Should Ford Dealers Choose Strathcom Media? Because Strathcom is Built Ford Tough

Model TFor over a century, Ford has been a driving force in the automotive industry by continuously improving their vehicles and manufacturing process as well as revolutionizing the automotive industry as a whole. The evolution of Ford has continued this year with the implementation of its new digital program: Digital Dealer Direct (D3). This platform offers services like digital advertising, dealer websites, integrated lead management, social media/reputation management, dashboard and reporting, and digital consulting and support.

Strathcom Media also offers these services, and there is a reason that Ford reps have been advising our current Ford customers to stick with us: our service, our tools, and our transparency cannot be beat. An automotive pioneer such as Ford needs a digital marketing partner that is just as innovative, and that can ‘Go Further’.

Meaningful Partnerships

We are a Ford partner, meaning that we integrate with D3. If you are using D3’s services, we will not charge you for the services they provide you; which means you can have a beautiful, customizable, responsive website for a lower price.

We are also Google’s largest automotive vertical partner in Canada. This gives us unique insights and knowledge on online advertising, search engine optimization, and more. It also gives us the opportunity to attend and co-host Google events where we can share these insights with you.

Progressive Tools & Technologies

We have spent years researching websites to find out what users are and aren’t clicking to ensure that they get more out of your site, and you get more valuable leads. We have the data and we know how to use it to improve your users’ experience and improve your conversion rate.

mustangWe have also just recently invested over a million dollars to develop new tools and an all new platform to ensure that you are ahead of the technology curve. These tools include geo-fencing, personalization, silent salesman, bounce recovery and more; all of which help you serve specific information, to specific users, based on their specific behaviors.

Excellent Service

We are committed to giving you the best service possible. Each of our Online Marketing Managers is Google Certified, so you can rest assured that they know their stuff when it comes to your online advertising. We are dedicated to answering your questions, solving your problems, and doing so in a professional, timely manner. This is why we reach out to our clients monthly to keep them in the loop and ensure that they are not having any issues.

Strathcom also has a guaranteed up-time of 99.9%, and our content changes have a guaranteed turnaround time of 2-5 business days (depending on the item). Should you have an issue, we won’t give you the run around. In fact, our president makes his personal cell number available to all of our customers, so you never have to wait to get in touch with someone.

Complete Transparency

Here at Strathom, we like to lay out exactly where every dollar of your online advertising budget is going and how it is benefiting you; including how many leads were generated, and where those leads came from. We also hide nothing by providing you complete access into Google Analytics, AdWords, and our dashboard. Does your current provider do the same?

The same goes for content changes. A lot of providers will tell you that they do unlimited standard changes, but what does that include? For our premium clients, we handle all of the work necessary to make your site look just right for no extra cost. For our core clients, we charge an hourly rate of just $120 per hour, which means you can have a landing page, for example, created for a portion of the cost that some of our competitors charge.

If you are looking for an innovative, honest, knowledgeable provider that is going to build your digital platform to be Ford tough,  look no further than Strathcom Media Inc.