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Category: SEO

What Are Citations? or, Don’t Sleep On Your “NAP”

If you’re anything like me the mere mention of a “citation” conjures up awful memories of late nights in university, vainly skimming dense academic papers at 4AM in an attempt to find a source to shoehorn—I mean reference—into a paper due at 6, while my body waged an internal war due to too much...

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Zero-Click SERP Changes: Deduplication Update

Gotta Catch ‘Em All: Except When You Can’t iStock thinks this is a photo of Dolly the cloned sheep. I think it’s two sheep photoshopped onto a field. I’ll admit it now: I can be a bit of a cynic from time to time. However, I pride myself in not being a “glass is half empty,” tinfoil...

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How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

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How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

Continue reading