You did all the right things, talked to all the right people, and finally decided to utilize digital marketing–now what? Let’s not talk about budget, but rather the important question of what route to take. Do you use Google Ads or Facebook marketing? Which platform is going to give you the best bang for your buck? Which platform is ideal for your marketing needs? Is Strathcom trying to just sell me their service with this blog? The answer to the last question is a resounding “No!”, but the other questions aren’t quite as simple. Continue reading “Facebook vs Google: The Battle for Digital Marketing Supremacy”
You know, we pride ourselves on being a reflective sort here at Strathcom Media. More than once, I’ve found myself sitting in my oak-bedecked corner office (most of us here have one), pondering a certain large, dark portrait that looms high on the wall and which ties the room together rather nicely. Glaring down at me is the grizzled oil-cast countenance of our own hallowed founder, Fauntleroy Pamplemouse the Sixth, Earl of Strathcom. I often think of how different the automotive advertising game must have been, back in 1886, when our noble firm was founded. Much has changed since; the marketing tools we work with are more persistent and more precise. What would Ol’ Faunty have thought about the marketing possibilities for platforms like Facebook and Instagram? What advice would he have dispensed to clients in the throes of deciding on which of Zuck’s social networks to focus their digital marketing spend? Alas, while we might not have Lord Strathcom himself here to give his insights on the topic, we have a close second. Myself. Continue reading “The Oldest Problem in the Book: Facebook or Instagram?”
In a dealership a few kilometers away, there is a car waiting for you . . . *CUT*.
Okay, it may not be a movie, but you can bring just as much excitement to your ads with Instagram and, more specifically, Instagram stories. The days of television commercials and big billboards are coming to an end and the sooner you accept the change and move on with the future of advertising, the more likely it is for you to hit that quarterly sales goal — unless you want to be the next Kodak. That may be a little harsh, but it’s the truth as the entire world goes digital; Instagram is becoming the major platform to push your ideas and vehicles, and reach the right audience.
“Instagram has become the place for visual storytelling”
– an excerpt from the article Driven By Instagram.
Continue reading “Do It for The ‘Gram!”