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How Content Marketing Can Impact Crawl Frequency

Comparing Apples To, Well, Faster Growing Apples We’ve often speculated about how consistent content marketing would affect how often Google crawls a site (more on that later), and hypothesized the benefits it would provide, specifically to organic traffic. Sadly, we hadn’t had the opportunity to...

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SEO On A Budget

Whether you majored in economics at Harvard, or started as a lot attendant and ended up as the general manager, you know that your dealership needs strong marketing and an even stronger online presence. How you get there? That’s not as easy. You’ll have countless agencies, platforms, and providers,...

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Reframing the Car Buying Journey, with Google Lens

Like all things in this world, our adoption of new technology necessitates a bit of balance. While it’s okay to question how something like a Google Home might process your most intimate personal information, I generally tune out around Christmas dinner when my uncle Steve starts talking about Mark...

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Are You Ready to Build Your Website “Ford Tough”?

Strathcom is pleased to announce we’ve been officially selected by FordDirect as a Certified Website provider for all Ford and Lincoln dealers across Canada! We’ve been delivering dealerships with online solutions for over 20 years, and we’re excited to bring our knowledge and expertise in the digital...

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