Strathcom Media Blog

Digital Marketing for Dealerships

Our Laws of Attraction: Design Tips to Keep Users Drawn to Your Website

Chalk drawing of a hand holding a magnet collecting different social media icons

People around the world would have a different opinion on what the perfect website should look like, and that’s because a website’s design is based on people’s experience and perspective. One look may be liked by many, but it might not be by others. I tried going by the name Eugene for a bit and some people in the office actually started calling me that (and liked it for a bit), but ultimately, I think Cedric suited me best because that’s just who I am. I also thought I’d look good with a shaved head, but ask me again after I’ve had a pint of Guinness.

There are many factors that contribute to successful web design. That’s why our team of well-rounded and knowledgeable designers and I compiled a bunch of tips to help you keep your website looking snappy and running smooth.

Continue reading “Our Laws of Attraction: Design Tips to Keep Users Drawn to Your Website”

Get out of that unemployment line, and into the Strathcom lineup!

American staff in glasses sitting and waiting muse near typewriter in the room

  • by Darene Cole (with an unnecessary amount of input from the team/peanut gallery)

If you’ve read our blog before, you know we love what we do here at Strathcom Media. And while we consider ourselves to be superhuman content-creating machines, our team must grow to ensure that all that quality content for our growing roster of clients hits the interwebs with the quickness—while maintaining a high level of accuracy and effectiveness. That’s why we’re hiring a Junior Content Strategist to join our SEO team this January. If you’re looking for a fun job (on *ahem* the best team at Strathcom) where you’ll get to learn new things every day, we’ve got the position for you! Continue reading “Get out of that unemployment line, and into the Strathcom lineup!”

Your Site’s a Lot Faster Without the Canoe on Top!

view of car outside a lake, with a canoe on top

When I was young my parents had a red Subaru hatchback. We’d take that little car camping all over the backcountry, and we’d load enough stuff for a family of four to survive the wilderness for a weekend (and then some) on top of the roof–including a wooden canoe! Loaded up like that, her bumpers barely cleared the road and she sure didn’t win any awards for speed. But, she did get us to where we wanted to go… eventually.

Your website is an awful lot like a car. Continue reading “Your Site’s a Lot Faster Without the Canoe on Top!”

Connected in Calgary!: A Recap of Our Google Partners Connect Event

On Tuesday, October 16th we had the absolute pleasure of hosting our Connect with Google event in Calgary, Alberta at the beautiful venue The Baron—and connect we did! We had a chance to meet (and have a beverage or two) with local dealers, as well as listen to a few great presentations. Continue reading “Connected in Calgary!: A Recap of Our Google Partners Connect Event”

Help! My Site’s Content is a Dumpster Fire!

woman looking at a computer screen with a dumpster, on fire, floating through a flood-ravaged street

Creating good content for dealership blogs and landing pages sounds like it should be relatively straightforward. Get together some informative and concise text, some fun photos and videos that showcase the vehicles, a hyperlink here or there redirecting to inventory or other models, maybe some test drive forms and… presto! You’ve got yourself some hot content. Hot content is easy to make and fun, however, making that hot content for a relevant audience and marketing that content properly to said audience is a different beast entirely. Continue reading “Help! My Site’s Content is a Dumpster Fire!”