Strathcom Media Blog

Digital Marketing for Dealerships

by Darene Cole

Get out of that unemployment line, and into the Strathcom lineup!

American staff in glasses sitting and waiting muse near typewriter in the room

  • by Darene Cole (with an unnecessary amount of input from the team/peanut gallery)

If you’ve read our blog before, you know we love what we do here at Strathcom Media. And while we consider ourselves to be superhuman content-creating machines, our team must grow to ensure that all that quality content for our growing roster of clients hits the interwebs with the quickness—while maintaining a high level of accuracy and effectiveness. That’s why we’re hiring a Junior Content Strategist to join our SEO team this January. If you’re looking for a fun job (on *ahem* the best team at Strathcom) where you’ll get to learn new things every day, we’ve got the position for you! Continue reading “Get out of that unemployment line, and into the Strathcom lineup!” →

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by Tammy Valgardson

Your Site’s a Lot Faster Without the Canoe on Top!

view of car outside a lake, with a canoe on top

When I was young my parents had a red Subaru hatchback. We’d take that little car camping all over the backcountry, and we’d load enough stuff for a family of four to survive the wilderness for a weekend (and then some) on top of the roof–including a wooden canoe! Loaded up like that, her bumpers barely cleared the road and she sure didn’t win any awards for speed. But, she did get us to where we wanted to go… eventually.

Your website is an awful lot like a car. Continue reading “Your Site’s a Lot Faster Without the Canoe on Top!” →

Posted in Optimization, User Experience, Website DesignLeave a comment
by Megan Lepp

Connected in Calgary!: A Recap of Our Google Partners Connect Event

On Tuesday, October 16th we had the absolute pleasure of hosting our Connect with Google event in Calgary, Alberta at the beautiful venue The Baron—and connect we did! We had a chance to meet (and have a beverage or two) with local dealers, as well as listen to a few great presentations. Continue reading “Connected in Calgary!: A Recap of Our Google Partners Connect Event” →

Posted in Event, Paid Search, User ExperienceLeave a comment
by Jon Zilinski

Help! My Site’s Content is a Dumpster Fire!

woman looking at a computer screen with a dumpster, on fire, floating through a flood-ravaged street

Creating good content for dealership blogs and landing pages sounds like it should be relatively straightforward. Get together some informative and concise text, some fun photos and videos that showcase the vehicles, a hyperlink here or there redirecting to inventory or other models, maybe some test drive forms and… presto! You’ve got yourself some hot content. Hot content is easy to make and fun, however, making that hot content for a relevant audience and marketing that content properly to said audience is a different beast entirely. Continue reading “Help! My Site’s Content is a Dumpster Fire!” →

Posted in Blogging, Content, SEOLeave a comment
by Boris Calles

Why You Should Treat Your Site’s Navigation Like You Would Your Showroom

Businessman in the middle of the maze. Concepts of finding a solution, problem solving, challenge etc. 3D illustration

Let’s start off with a quick anecdote, shall we? Let’s suppose that you go into your local luxury car dealership to find a brand new sedan. The first thing you notice as you step into the showroom are 30 sedans from the last three decades, all in seemingly new condition. Intrigued by this, you make your way through the maze of vehicles searching for a  salesperson.

Eventually you find a huge, wall mounted-TV screen which you assume will have information that will aid you. At first glance, the TV seems to be displaying the weather, but after staring at the screen for 10 minutes you realize that’s the extent of the information on the TV. Excellent, you are now caught up on the weather–but you still have no information on sedans (or an answer as to why there are multiple vehicles spanning multiple decades). At this moment, you (the customer) are faced with more questions than when you originally came into the dealership. Continue reading “Why You Should Treat Your Site’s Navigation Like You Would Your Showroom” →

Posted in Design, Website DesignLeave a comment
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