Strathcom Media Blog

Digital Marketing for Dealerships

How Do I Choose The Best Domain Name?

Business people or office workers on the workplace back view,flat vector illustration.

Shakespeare’s Romeo once suggested, “What’s in a name? That which we call a rose/By any other name would smell as sweet.” Since we usually see multiple variations of a dealership’s name strewn across every branded opportunity, car dealerships (and my inner theatre nerd) tend to agree with him. But from an SEO standpoint, this can be confusing to your potential customers. This is why choosing both your dealership’s name and domain name are exceedingly important, especially if you want your website or other online citation listings delivered in one, unified brand name for search results.

Continue reading “How Do I Choose The Best Domain Name?”

Feeling ‘Worn’ Out By The Same Ad? Here’s How To Fight Against Redundant Remarketing

Young blonde woman wearing denim jacket over isolated background with hand on head for pain in head because stress. Suffering migraine. (Beautiful young blonde woman wearing denim jacket over isolated background with hand on head for pain in

If you ever saw an ad about a product or online shop you visited the previous day, you should raise your hand to yourself as you scroll through your phone reading this before going to bed (don’t let Alberta’s summer mosquito’s bite). Online Advertisers know this all too well, but for the uninitiated, this is what we call “remarketing”: a wonderful tool that let us show custom ads to users who’ve recently been to a website or viewed specific content. Remarketing reminds people by saying “Hey, that product you were looking for is still in stock—and look, there’s a sale for it now!” and it’s a practice that appeals to many of our clients (and rightfully so!).

Recent experiments here at Strathcom show this strategy works—and works well! Multiple Facebook accounts we operate with had great results when remarketing campaigns were layered into the mix of a holistic strategy, compared to solely targeting a broader audience with a one-size-fits-all approach.

Continue reading “Feeling ‘Worn’ Out By The Same Ad? Here’s How To Fight Against Redundant Remarketing”

Hero Conf 2019 Wrap Up

Gritty and Phanatic

“The City of Brotherly Love.” “The Birthplace of America.” “The Place with the Weird Sports Mascots.” Auspicious nicknames are befitting of Philadelphia indeed, and in this fine city did an equally auspicious event recently take place: Hero Conf 2019. We had the pleasure of attending one of the online advertising industry’s largest conferences, at which thought-leaders from all over the world gather to share, challenge, and provoke the eager minds of the equally global attendees. Featured topics were wide ranging, from cutting edge theories on consumer behavior to optimal campaign setup for up-and-coming advertising platforms such as Quora, Reddit, and Amazon (if you can even call them up-and-coming anymore). As with previous years, the conference was spread over several days, with the bulk of the sessions taking place over a 2-day, inspiring, information-crammed, PPC marathon – and we are happy to share a summary of some of the event’s themes and takeaways for you here!
Continue reading “Hero Conf 2019 Wrap Up”

Great Hosts, Better Events: Google Toronto & Strathcom Media present Google Connect Premier

interior of googles toronto office

In today’s modern world, what with all of the online-dating and microwave dinners, certain habits—good manners if you will—have fallen by the wayside in favour of instant gratification. Why go see a movie when you could just open up Netflix? Hell, just the other day I heard a commercial over the radio for a certain fast-food chain’s app where you could pre-order your food so you “wouldn’t have to wait” for it. Pardon? It’s fast food. Call me old fashioned, but if you can’t wait the 45 seconds after pulling up to the window and paying for your burger—you’re probably a bigger part of the problem than the solution. But I’m getting sidetracked. My point is, when someone shows these good manners and old fashioned values, it sticks out. So when our friends at Google’s Toronto office offered to host us, and a few other industry leaders, we jumped at the chance. Continue reading “Great Hosts, Better Events: Google Toronto & Strathcom Media present Google Connect Premier”

The Best Automotive Conferences to Attend in 2019

microphone in front of podium with crowd in the background

We love learning as much as we can about digital marketing in the automotive industry, but we love seeing our dealers out at conferences where they can learn too! Here’s our annual round-up of the best automotive conferences to attend in 2019.
Continue reading “The Best Automotive Conferences to Attend in 2019”