Strathcom Media Blog

Digital Marketing for Dealerships

Analyze This!: New Features in Google Analytics

Young man at the psychotherapist, lying on couch, emotionally speaking, discussing with psychotherapist his problems, practitioner making some notes. Horizontal photo banner for website header design

In the 70s people hung out at roller disco rinks wearing bellbottom jeans and big perms. In the 80s they hung out at the arcade, and acid-washed denim was all the rage. Fast forward to 2018 and all the cool kids are wearing morose, Zuckerberg-esque heather grey hoodies, sitting in independent coffee shops, spending their time on Google Analytics.

Okay, maybe not quite. But if you’ve been hanging around in Google Analytics lately, you’ve probably seen a few new things pop up. And while we’d never toot our own horn about how cool we are (*sound of crickets*), we do know a thing or two about Google Analytics. Cool or not, you can never say we’re not helpful, so here’s a quick summary of those new features and how they can make your life easier. Continue reading “Analyze This!: New Features in Google Analytics”

Enhance Your Display Campaigns with Custom Intent Audiences

Beyonce on a billboard, holding a google logo

Like my diet, the Google Display Network can be a bit hit or miss. For those that need a quick refresher, think of the Display Network as a passive form of advertising where, unlike traditional search advertising, Google gives advertisers the opportunity to place ads on a variety of sites or apps beyond the ‘Search Engine Results Page’ (SERP). Users in this network may not necessarily be in “shopping mode,” rather, they are busy reading about crypto currency, watching Beyoncé’s latest music video, and learning why its good to drink kombucha (two of three being major components to my aforementioned diet). To be successful in the GDN, your ads must not only attract the users’ attention, but entice them enough to click through to your site, leaving the original content they were engaged with. Accomplishing this is not easy – have you ever tried competing with Queen B? Continue reading “Enhance Your Display Campaigns with Custom Intent Audiences”

Picture Perfect: The Difference Between Vector & Raster Graphics

Industrial robots begins to create artistic painting.

Have you ever wondered about the difference between vector and a raster graphics? Probably not. But have you ever wondered why the file you downloaded is twice as big as normal? Or why the image you’ve used for your website is pixelated? Well, read on and we’ll explain to you the difference between vector graphics and raster graphics. Continue reading “Picture Perfect: The Difference Between Vector & Raster Graphics”

GOOGLE THINK AUTO 2018: FULL REVIEW

think auto screen

June 21st has come and gone, and yet another Google Think Auto conference is in the books. Moving this hotly anticipated event from September to June was a solid choice by the Google team — can you blame us for thinking that? We live in Edmonton where it’s winter 10 months of the year and we were dying for some warm weather! Continue reading “GOOGLE THINK AUTO 2018: FULL REVIEW”

V-Commerce: Giving a Voice to Consumers

hand holding an iphone utilizing siri

Before we delve into what V-commerce is, and how important it will be for both business and consumer, let’s examine the rapid pace in which the way of doing business has changed. E-commerce is moving at break-neck speed, and if you aren’t ready the result could be catastrophic for your business. Continue reading “V-Commerce: Giving a Voice to Consumers”