Strathcom Media Blog

Digital Marketing for Dealerships

Clout is the New Click: Strategizing for Zero-Click SERPs

“Yes, we’ll let you crawl us, you just make sure to give us credit when we give you the data. […] We [SEOs] made Google just as much as they made us, and all they owe us is what they promised at the outset: traffic and credit.”

This is one of the most apt descriptions of the relationship between SEOs and Google, and was shared by Rand Fishkin in 2016, months after the introduction of the featured snippet earlier that year. When Rand made that statement, it was at a time where Google had all but plagiarized the bulk of the information shown in featured snippets and answer boxes, without attributing all information to the original content creators they scraped the data from. Since that time, they’ve done a better job of providing the appropriate clout from those answers to the websites who provided them, while still keeping the core answer in the search result. Today, Google continues to change the way that search results are displayed in an effort to provide answers, not websites. Great for the customer, but not so much for the business.  Continue reading “Clout is the New Click: Strategizing for Zero-Click SERPs”

The Good, The Bad, & The Ugly Sides of Boosted Posts

The top angle of a smartphone with the Facebook dashboard displayed on the screen

If you run a Facebook Business Page, you’ve probably felt tempted to click that “Boost Post” button right beside one of your posts at least once. Sometimes, you’re confident enough in your latest post that you’d want to expand your reach outside your current user base. What could this mean for your business? More users liking your posts, following your page, visits your website, product sales, new referrals, and so on.

Facebook sells it as a way to “reach thousands of people for only this minimal amount of dollars.” It makes Facebook posting look effortless, cheap, and cost-effective. I get why you’d use it and I don’t disagree—sometimes, a quality message just needs to reach more people. But if you’re paying for increased exposure, you would hope to have some control in choosing who to get in front of, right? I’m not here to say your content should go to waste or stay limited to a small organic audience; the question here is whether there are better moves than à la carte boosted posts.

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How Do I Choose The Best Domain Name?

Business people or office workers on the workplace back view,flat vector illustration.

Shakespeare’s Romeo once suggested, “What’s in a name? That which we call a rose/By any other name would smell as sweet.” Since we usually see multiple variations of a dealership’s name strewn across every branded opportunity, car dealerships (and my inner theatre nerd) tend to agree with him. But from an SEO standpoint, this can be confusing to your potential customers. This is why choosing both your dealership’s name and domain name are exceedingly important, especially if you want your website or other online citation listings delivered in one, unified brand name for search results.

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Feeling ‘Worn’ Out By The Same Ad? Here’s How To Fight Against Redundant Remarketing

Young blonde woman wearing denim jacket over isolated background with hand on head for pain in head because stress. Suffering migraine. (Beautiful young blonde woman wearing denim jacket over isolated background with hand on head for pain in

If you ever saw an ad about a product or online shop you visited the previous day, you should raise your hand to yourself as you scroll through your phone reading this before going to bed (don’t let Alberta’s summer mosquito’s bite). Online Advertisers know this all too well, but for the uninitiated, this is what we call “remarketing”: a wonderful tool that let us show custom ads to users who’ve recently been to a website or viewed specific content. Remarketing reminds people by saying “Hey, that product you were looking for is still in stock—and look, there’s a sale for it now!” and it’s a practice that appeals to many of our clients (and rightfully so!).

Recent experiments here at Strathcom show this strategy works—and works well! Multiple Facebook accounts we operate with had great results when remarketing campaigns were layered into the mix of a holistic strategy, compared to solely targeting a broader audience with a one-size-fits-all approach.

Continue reading “Feeling ‘Worn’ Out By The Same Ad? Here’s How To Fight Against Redundant Remarketing”

Hero Conf 2019 Wrap Up

Gritty and Phanatic

“The City of Brotherly Love.” “The Birthplace of America.” “The Place with the Weird Sports Mascots.” Auspicious nicknames are befitting of Philadelphia indeed, and in this fine city did an equally auspicious event recently take place: Hero Conf 2019. We had the pleasure of attending one of the online advertising industry’s largest conferences, at which thought-leaders from all over the world gather to share, challenge, and provoke the eager minds of the equally global attendees. Featured topics were wide ranging, from cutting edge theories on consumer behavior to optimal campaign setup for up-and-coming advertising platforms such as Quora, Reddit, and Amazon (if you can even call them up-and-coming anymore). As with previous years, the conference was spread over several days, with the bulk of the sessions taking place over a 2-day, inspiring, information-crammed, PPC marathon – and we are happy to share a summary of some of the event’s themes and takeaways for you here!
Continue reading “Hero Conf 2019 Wrap Up”