Move Over Great Pumpkin, It’s a Spooky Halloween Spectacular at Strathcom

image of all the halloween costume contest participants

Generally speaking, Mondays are the scariest day of the week. The thought of the upcoming week is bone-chilling, reports and emails and Susan from accounting who won’t stop talking about her cats—I mean, every day working at Strathcom is a dream! (*mutters to self* Yes, that’ll do). But sometimes, the scariest day falls somewhere else in the week. Like when the Christmas party is on a weekday and the boss asks to see you the next morning. Or, when it’s staff pizza day on a Thursday and Taylor in Content ran out of Lactaid®. The most terrifying day of the year though, especially when it falls on a Wednesday, is Halloween. Continue reading “Move Over Great Pumpkin, It’s a Spooky Halloween Spectacular at Strathcom”

“They Came Highly Recommended!”: The Changes to Facebook’s Review System

Vector realistic isolated neon signs of thumbs up and down on the wall background. Concept of rating, network and social media.

Life used to be simpler, before social media democratized everything—including criticism. Now while this can be a good thing (in theory), allowing all consumers to have a voice is an incredibly difficult system to police. Arguably the most famous —slowly becoming infamous— review site Yelp has faced enormous criticism over what’s seen as a Mafioso-like approach that would leave Mario Puzo and Francis Ford Coppola shocked and appalled. Everything from negative reviews about parking, to outright extortion. The pushback has been fierce, and Yelp has been the subject of countless articles, a 2017 documentary, and a 2015 episode of South Park—and if you’ve ever seen South Park, you know that you don’t want to be the subject of one of their episodes. Like many aspects of the digital world, advances come quick and changes come quicker. Facebook is leading the charge in this regard, and are changing their review system from a 5 star rating system into a new, recommendation system. But how will this affect your dealership? Continue reading ““They Came Highly Recommended!”: The Changes to Facebook’s Review System”

You Ask, We Answer: Google My Business

map with google my business written and pin on top of map

Welcome back to another installment of “You Ask, We Answer!” (*intense music plays*). Because when you’ve got questions, we won’t rest until we find the answers. Well, there was that one time when one of the temps fell asleep while searching for the answer, but we doused them with a bottle of cold water–because that’s the type of intensity we bring to our webinars!

Today, we tapped our Lead Content Strategist, Google Local Guide, and moral beacon Melina Beeston to talk about Google My Business. Not only have we embedded the video below, but we’ve transcribed the whole damn thing (while I may subscribe to the infinite monkey theorem, it isn’t the best practise as a business).   Continue reading “You Ask, We Answer: Google My Business”

Reel Leads: How Video Can Help You Market Your Dealership

Sleazy man with big curly hair is wearing an old 70s outfit. He holds an old 8 mm camera and shoots some video. He is very happy.

One day, probably in the near future, we’ll connect USB cords into a slot on the back of our neck and intake copious amounts of information in a matter of moments. The only thing at risk is filling  our minds with too much knowledge and our heads exploding, like one of Gallagher’s watermelons (sorry for the dark mental image, it’s Monday morning and I’ve got a long week ahead of me). In the meantime, we’re forced to find as many different methods of learning as possible within a short time frame. Sort of like when I went to the “How to Make an Impact with Video” seminar put on by Margaux McWatt of local video production company Modern Muse Media. Attempting to condense their 30 hour video training program into 1 hour might’ve proved impossible, but hey, the Mission Impossible movies make Tom Cruise look like an ordinary sized person so my motto is never say never. And while we certainly had to skip a good portion of the actual —you know— filming and editing, I still walked away learning about the importance of video content on social media. Continue reading “Reel Leads: How Video Can Help You Market Your Dealership”

You Ask, We Answer: On-Page & Technical SEO

Vector illustration - Web development

Welcome to the first of many thrilling installments of “You Ask, We Answer!” (working on the production value, in the meantime just imagine a gong sound in the background), where you send in your questions, and we answer them in our webinars.

We figured we’d start out strong with our Director of Product Development, CrossFit strongwoman, and all-around good gal, Carrie Oliva, talking about On-Page and Technical SEO. We’ve embedded the video footage of the webinar below, and then painstakingly transcribed (read: edited what the app transcribed for us) the answers to the questions below that. Continue reading “You Ask, We Answer: On-Page & Technical SEO”

Internalizing Our Internship: Strathcom’s Interns Tell Their Tale

Internship banner and icons

Being a grizzled veteran of the Strathcom circuit, having worked here for a grueling 8 months, my sour disposition perked up slightly when I heard we were offering a few summer internships. Perfect, I thought to myself. Some poor unwitting souls I could heap abuse upon, who I could haze mercilessly, and who I could send to Starbucks for overly-complicated drink orders only to berate them when they returned with a drink that wasn’t precisely what I wanted (“I said double sweetener but half-sweet!”). But by the end of July, when our summer interns said a teary farewell, we had all learned a valuable lesson. Well, the interns learned a number of them. I’d like to think I learned to not be such a jerk—but only time will tell. Anyway, why am I telling you all of this? Let’s hear it from the interns themselves.

Continue reading “Internalizing Our Internship: Strathcom’s Interns Tell Their Tale”

Oh, What a Tangled Webinar We Weave!

questions, business concept

Here’s the thing—sometimes something perfectly good gets replaced. Even if the original didn’t need improving (*cough* New Coke *cough*). But sometimes, even if the older version was fine, a change can be absolutely reinvigorating. Life-changing even. Now, am I suggesting that the changes we’ve made at Strathcom are going to change your life? Damn straight. Continue reading “Oh, What a Tangled Webinar We Weave!”

Spam & Regs: GDPR and What It Means for Your Business

Shot of a young businessman looking angry while using a computer during a late night at work

E-mail, or E-mbarrassed

Well, this is embarrassing.

According to the 2018 Radicati Email Statistics Report, the average person has 1.75 e-mail accounts. And I have six. Six! That I can remember. And that isn’t including any ultra-regrettable, junior high school e-mail addresses I signed up for in the halcyon days of the internet, and have been trying to forget ever since (in my defense, sk8er_boi_98@hotmail.com was created well before Avril Lavigne hit the scene).

Now I suspect that number of 1.75 e-mail accounts per person is a touch low—dragged down by everyone’s Nana & Pop-Pop who have an e-mail so that they can use Facebook to comment on large corporations’ posts asking how their grandchildren are doing, but I digress. I have six e-mail accounts that I use fairly regularly, which means that on May 25th, 2018, I probably set a personal record for most e-mails received.

“Damn you, GDPR!” *shakes fist at the air*

Continue reading “Spam & Regs: GDPR and What It Means for Your Business”

Dealer Inventory Comes to Facebook Marketplace

If you own a computer, or more likely a smart phone, there is a very real possibility you use Facebook. And Facebook Marketplace, a place on Facebook that makes it easy to discover as well as buy and sell goods, provides peace of mind by enabling you to learn a bit more about the person you are buying from, as well as utilizing Facebook Messenger as an easier way to communicate. After introducing a new autos experience on Marketplace in the U.S. last October, Marketplace is now bringing this experience to Canada, including the ability for dealerships to list their inventory. And wouldn’t you know it, Strathcom Media is working with Facebook to help dealerships list their inventory! Continue reading “Dealer Inventory Comes to Facebook Marketplace”

Everyone at Strathcom is Out to Lunch – A Closer Look Into Strathcom Culture

Now I’ve set foot in a lot of lunchrooms over the course of my life. In fact, at school, the lunchroom was where I did some of my best work. Now, I’ve been in lunchrooms where the fluorescent lights were so bright they could blind a man. I’ve been in lunchrooms so clean that even mentioning the ten-second rule was akin to handing out fascist propaganda. Conversely, I’ve been in lunchrooms so dirty I’d rather sneak off and eat my lunch in the bathroom. But I’ve never been in a lunchroom quite like the one at Strathcom…  Continue reading “Everyone at Strathcom is Out to Lunch – A Closer Look Into Strathcom Culture”