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Author: Nathan Leverette

Hero Conf 2019 Wrap Up

“The City of Brotherly Love.” “The Birthplace of America.” “The Place with the Weird Sports Mascots.” Auspicious nicknames are befitting of Philadelphia indeed, and in this fine city did an equally auspicious event recently take place: Hero Conf 2019. We had the pleasure of attending one of the online...

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Finding SEM-o: When You Can’t Find Your Search Ads

I tend to walk around randomly during phone calls. A few years ago, I realized this as I saw my reflection in the glass patio doors and saw myself walking along the top of the couch. No idea why, but I’m at peace with this. I even move around absentmindedly on short calls, such as activating a new...

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Hero Conf 2018 Wrap Up

The 2018 PPC Hero Conference (aka “Hero Conf” for those who prefer to abbrev) has come and gone, and we had the pleasure of traveling down to Austin to attend. As one of the largest online advertising conferences in the industry, Hero Conf attracted attendees from all over the world for a jam-packed...

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