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Author: Morgan Luethe

The Q-4 Scaries

Scenario: it’s the home-stretch of 2018. The fourth fiscal quarter hits and you see consumer traffic dry up like a raisin. Well, maybe things aren’t so dire. But we all know that, as a business, you’ve got to acknowledge and adapt to the seasonal change in consumer focus. No, it’s not like people...

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To OEM or Not to OEM? That’s the Advertising Question

As an automotive dealer you’ve got a lot to worry about. No doubt, when it comes to your business’ online advertising you’ve got a keen interest in sharing the most effective message that’ll have the most impact in service of your business goals—to sell cars. At your dealership, you’ve got a certain...

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Trust Us: Using your Site to Build Credibility

For any business, credibility is key in maintaining a high level of customer service and, in turn, a high level of customer loyalty. This is especially important for the automotive sales industry, the long-time favourite butt of many a joke aimed at the quintessential “used car salesman” and his...

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The Oldest Problem in the Book: Facebook or Instagram?

You know, we pride ourselves on being a reflective sort here at Strathcom Media. More than once, I’ve found myself sitting in my oak-bedecked corner office (most of us here have one), pondering a certain large, dark portrait that looms high on the wall and which ties the room together rather nicely....

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Spring Cleaning Your Citations

It’s that most welcome time of year, once again: the time when the white stuff melts and reveals an entire season’s worth of underlying dust and grit. While most people will find themselves beating rugs and washing windows, folks in our industry (of the automotive persuasion) have a spring-cleaning...

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