Strathcom Media always emphasizes the importance of producing unique website content throughout its SEO and development strategies, especially when it comes to increasing organic website traffic. As Google actively penalizes websites with either duplicate content or no on-site content from the search engine results page (SERP), we often see this problem occur with automotive websites, especially when inventory pages expire on the site and direct users to a 404 error.
Continue reading “What Happens To My Organic Traffic After Cancelling Content Marketing?”
Welcome to a brand-new installment of “You Ask, We Answer!” (*still waiting on that production budget, Bill*). We know navigating the vast tapestry of the internet can sometimes be difficult and a little overwhelming, which is why we host our weekly webinars for you to up your online savvy without the negative, thick-framed glasses-wearing, man-bun connotations that come along with it!
For today’s webinar, we asked our Director of Online Advertising and Home Alone aficionado, Nathan Leverette, to answer any of your questions and concerns regarding Paid Search (as the organic search specialist writing this blog begrudgingly sat and watched in the corner while we recorded). We’ve embedded the webinar video below, along with a transcription of everything we discussed so you can follow along below!
Continue reading “You Ask We Answer: Paid Search”
What Are Meta Descriptions?
You know that little blurb at the bottom of the link on Google that kind of tells you the answer when you hastily searched for “weird growth on big toe”? That’s a meta description. They’re often used to preview text from the content when sharing to social media, but we here at Strathcom Media think it’s so much more than that. Even though Google recommends you to only write up to 155 characters, we’re going to tell you how you can make the most out of this small box of information. Read on to learn more about the importance of optimizing your meta descriptions for better visibility on a search engine results page (SERP). Continue reading “What Are Meta Descriptions?”
Caffeine can do only so much to get the work day started. Here at Strathcom, we help each other by yelling at everyone in the office to meet us in the boardroom for our regular push-up challenge! At 9:30 every Monday, Wednesday, and Friday, we put out the Lat-signal on our chatline for everyone to join us in burning some calories and grunting like apes before the heavy workload begins.
How it Started
While some of us are crazy enough to wake up early to go to the gym before work, or exercise during the lunch hour, most of us found it difficult to allocate time after the busy workday to commit to regular exercise. So one day, our web team started talking about getting more active throughout the year and our very own John Positos mentioned that he was already following a six-week program to up his push-up numbers by the end. Continue reading “The Strathcom Push-Up Challenge: How to Build Trust & Muscle”