If you run a Facebook Business Page, you’ve probably felt tempted to click that “Boost Post” button right beside one of your posts at least once. Sometimes, you’re confident enough in your latest post that you’d want to expand your reach outside your current user base. What could this mean for your business? More users liking your posts, following your page, visits your website, product sales, new referrals, and so on.
Facebook sells it as a way to “reach thousands of people for only this minimal amount of dollars.” It makes Facebook posting look effortless, cheap, and cost-effective. I get why you’d use it and I don’t disagree—sometimes, a quality message just needs to reach more people. But if you’re paying for increased exposure, you would hope to have some control in choosing who to get in front of, right? I’m not here to say your content should go to waste or stay limited to a small organic audience; the question here is whether there are better moves than à la carte boosted posts.
Continue reading “The Good, The Bad, & The Ugly Sides of Boosted Posts”
If you ever saw an ad about a product or online shop you visited the previous day, you should raise your hand to yourself as you scroll through your phone reading this before going to bed (don’t let Alberta’s summer mosquito’s bite). Online Advertisers know this all too well, but for the uninitiated, this is what we call “remarketing”: a wonderful tool that let us show custom ads to users who’ve recently been to a website or viewed specific content. Remarketing reminds people by saying “Hey, that product you were looking for is still in stock—and look, there’s a sale for it now!” and it’s a practice that appeals to many of our clients (and rightfully so!).
Recent experiments here at Strathcom show this strategy works—and works well! Multiple Facebook accounts we operate with had great results when remarketing campaigns were layered into the mix of a holistic strategy, compared to solely targeting a broader audience with a one-size-fits-all approach.
Continue reading “Feeling ‘Worn’ Out By The Same Ad? Here’s How To Fight Against Redundant Remarketing”
Not everyone is into numbers—and that’s fair. For some people, the math can be annoying because it’s hard to understand, confusing as hell, and I often wondered if I’d ever use it in my life again (which is why I hated it so much in school). But much like my own math teachers and Shakira’s hips, the numbers don’t lie. As a matter of fact, they can tell us plenty of stories about how well your online campaign is doing; the hardest part is actually listening and paying attention to what they have to say.
Continue reading “When Numbers Talk: What Defines Success in a Marketing Campaign Report?”
We’ve all heard it before, “the world is going mobile”. But that’s old news. As a matter of fact, the world is not going mobile — it’s already there (and that’s not just my opinion either). According to a recent study done by comScore, Canadians spend 59% of their total internet time on their smartphone. That’s an average of 3,927 minutes per user per month, and counting!
If you’ve got a website, you’ve probably got the mobile side covered, right? Site speed and responsive layouts are pretty well a mandatory feature if you want to reach (not to mention engage) as many visitors as possible.
But how about your ads? Are they also mobile-friendly? Continue reading “Are Your Ads Mobile-Friendly?”