Enhance Your Display Campaigns with Custom Intent Audiences

Beyonce on a billboard, holding a google logo

Like my diet, the Google Display Network can be a bit hit or miss. For those that need a quick refresher, think of the Display Network as a passive form of advertising where, unlike traditional search advertising, Google gives advertisers the opportunity to place ads on a variety of sites or apps beyond the ‘Search Engine Results Page’ (SERP). Users in this network may not necessarily be in “shopping mode,” rather, they are busy reading about crypto currency, watching Beyoncé’s latest music video, and learning why its good to drink kombucha (two of three being major components to my aforementioned diet). To be successful in the GDN, your ads must not only attract the users’ attention, but entice them enough to click through to your site, leaving the original content they were engaged with. Accomplishing this is not easy – have you ever tried competing with Queen B? Continue reading “Enhance Your Display Campaigns with Custom Intent Audiences”

Optimize Your KPI’s With Google’s Newest Extension: Google’s Promotion Extension

As a veteran online shopper, I love seeing deals. Likewise, as a PPC analyst, I love helping clients sell their deals. Now imagine a world where both parties can benefit from savings and sales – and with Google’s newly introduced “Promotion Extensions,” this is now easier than ever.

Continue reading “Optimize Your KPI’s With Google’s Newest Extension: Google’s Promotion Extension”