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Search Results for “attribution

Last-Click Attribution is Fake News

The Stats: Conversion Rates, Goals & Assists My personal favorite Wayne Gretzky statistic? If you take away all his goals and just count his assists, he would still have more total points in the NHL than any other player’s goals and assists. Combined. It is worth noting, however, that a certain ageless wonder named Jaromir […]

What IS Attribution Modeling?

Ever wonder why the conversion data in your Analytics account is different from AdWords?  That is because of attribution modeling. An attribution model is a rule or multiple rules that are assigned to different touchpoints in a conversion path.  Consumers may interact with multiple touchpoints during their purchasing journey. Attribution models help marketers develop a […]

Zero-Click SERP Changes: Deduplication Update

Gotta Catch ‘Em All: Except When You Can’t I’ll admit it now: I can be a bit of a cynic from time to time. However, I pride myself in not being a “glass is half empty,” tinfoil hat-wearing, veering into the nihilistic abyss-level cynic, unlike my co-worker Taylor, who believes that “the inevitability of death […]

Turning Pro: Strathcom Takes in Facebook Marketing Pro Expo

It was almost a day like any other, only that myself and another member of the Strathcom team flew to Toronto to take in Facebook Marketing Pro Expo–an event designed to showcase Facebook’s offerings to select advertising agency partners. Only the best agencies from all over Canada took in the half day event in the […]

Hero Conf 2018 Wrap Up

The 2018 PPC Hero Conference (aka “Hero Conf” for those who prefer to abbrev) has come and gone, and we had the pleasure of traveling down to Austin to attend. As one of the largest online advertising conferences in the industry, Hero Conf attracted attendees from all over the world for a jam-packed three-day PPC […]

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