Some of our friends at Facebook dropped by our office to share some information about their products as well as to answer some of our questions. First, they shared some of their statistics from the latest quarter:
- There are 1.8 billion people on Facebook worldwide and 550 million people on Instagram.
- In Canada, there are 22 million people on Facebook and 17 million of those users are daily users.
- there are 3.1 million apps available on the App Store and 82% of time spent on apps is only spent on 5 of them; the most time is spent on Facebook.
One question that we asked Facebook was: “what benefit does advertising on Facebook have over ‘boosted’ or ‘sponsored’ posts?”. This depends on what your goals for online advertising are. If you want Likes, Shares, and Facebook Friends, boosted posts are what you are looking for. If you want leads and to sell cars, Lead Ads on Facebook are what you are looking for. If you are unsure of what the difference is between boosted posts and lead ads, here are some examples:
It’s not just how Facebook targets customers that helps win over our hearts. Facebook is Canada’s biggest media channel with the average person spending an average of 50 minutes a day scrolling through news feeds, profiles and groups – think of all the possible eyeballs on your ads!
If you’re as excited about Facebook advertising as we are, it’s time to consider adding it to your advertising repertoire. It’s not just for sharing cat videos or baby pictures. Facebook is a powerful website traffic and conversion driver that everyone should be taking advantage of. Get started with Strathcom today and receive $500 in bonus Facebook ad spend!