Google has been sending out “Action Required” emails to a test audience in Australia this month. They are giving certain local business owners 3 weeks to update their Google Places listings or the listings will be removed from Google maps entirely.
Here is the message from Google:
We are making some changes to Google Places for Business and Google Maps so we can continue providing people with the best experience when they’re looking for local businesses. As part of this process, we’re asking business owners to review and confirm some of the information in their Google Places accounts so we can keep showing it to Google users. We know this will be a few extra steps for merchants, and we apologize for any inconvenience and thank you for your time. We have sent business owners affected by these changes an email entitled “Action Required: You have 3 weeks to save your Google Places Listing”.
For those that have received this message, it’s very important that they log in to their Google Places account, update their business listing and ensure that all the information is correct.
What does this mean for us Canadians?
Google could soon roll this out in Canada as they always test new initiatives in smaller markets (Canada included). If you continuously maintain your Google Places listing, then your local business’s Places listing won’t be in danger of deletion even if Google does roll out this change worldwide or in North America. How do you protect your local business listing? Be sure your listing is correct, has the proper categories pertaining to your business, has updated photos and consider including announcements through your Google Places account. It’s also important that you maintain your NAP (Name Address Phone Number) consistency. Be sure you refer to your business the same way everywhere on the internet. If you need help claiming and maintaining your Google Places listing you can check out our blog post on Google Plus and Places or Contact Us if you have any questions. ~ Samantha Goettel