We get asked all of the time, “Why do I need to be on Facebook anyway?” often followed by “Nobody cares what I had for dinner!” True, what you had for dinner probably falls out of the realm of things your mother even cares about. However, for car dealerships, Facebook does have a number of benefits—and it just so happens to be where your customers are.
Reasons your dealership should be on Facebook:
- Google likes it — especially since the new Hummingbird Update,Google has been including the content from your public page in their rankings and, more importantly, its looking for how interactive your fans are (how often they are sharing, commenting and liking your content).
- The conversation happens whether you are there or not — everyone has questions, and Social Media is the new “word of mouth” referral. Potential customers ask each other for opinions and recommendations, and if the question is about where to get their next oil change or what kind of SUV will be optimal to tote little Johnny and his four messy friends around in, you have a unique opportunity to become a part of that conversation or at least monitor what people are saying about your dealership.
- Social media is everywhere and it’s necessary — if you’re going to dive in, why not start with Facebook? It’s hyper-visual so it lends itself well to car sales. It’s been around since 2004 and has billions of users worldwide, making it the largest platform (meaning more access to different demographics). Most importantly for your brand, Facebook has the highest levels of user engagement.
Who should manage my Facebook?
Find someone within your company that naturally likes talking to people and who has an affinity for customer service. They can learn the platform relatively easily, but it’s more important that they just like engaging with people.
How to get started:
- Do a quick search to see if there is already a Facebook Places page related to your business that people are checking in at or liking. If there is one, you can claim it from the Edit Page drop down menu at the top.
- To create a new page, please visit this link: https://www.facebook.com/pages/create.php and make sure you choose “Local Business or Place.” Dealerships who make the mistake of setting themselves up like a “person” (as you would with a Personal profile), after reaching about 1000 friends, Facebook will notice and reserves the right to cancel your account.
Stay tuned for our next social media blog post on how to properly set up your Facebook page and get started with Facebook posts.
Need help getting started? Ask Strathcom Media today!
We leave you with this Public Service Announcement: