Why WordPress is one of the most used CMS in the industry

At Strathcom, we often talk about our  custom-built WordPress platform. But what exactly is WordPress and why does using it matter?


WordPress's story

First, let’s answer the question: “What is WordPress?” WordPress is a content management system built on PHP and MySQL. It originally started out as a blogging software to replace a discontinued platform. It was built by two developers: Matt Mullenweg and Mike Little. In 2003, they launched the new WordPress platform that included a new templates and admin interface.

Because WordPress started out as a replacement for a blogging platform, it was also used heavily as a blogging system. As time went on, more features were introduced to WordPress such as: plugins, an improved admin user interface and theme systems. Slowly, WordPress started transforming from a blogging software into an open source, customizable content management system.

Benefits, benefits, benefits

Benefits of WordPress

On June 17, 2010 WordPress 3.0 was released which evolved the platform into a powerful open source CMS with:

  • Custom post types
  • Custom taxonomies
  • Custom backgrounds
  • Custom headers
  • Theme managers
  • API integrations
  • Multi-site networks

These are few of the great benefits of using WordPress today! Because WordPress is a free open source CMS, it has created a large community of developers who voluntarily contribute to the growth of the platform. This includes bug fixes, plugins, theme building, API integrations, and more. The great thing about this is ANYONE can contribute (not just developers), by answering support questions or creating documentation.

Ease of use

Ease of useWordPress is also very easy to use! There are lots of websites that offer pre-made WordPress sites with themes that have easy-to-use page builders. All you need to do is purchase a domain and you can have a site set up really fast! Most people who use WordPress are building sites without any knowledge of programming or designing websites. Furthermore, due to its super flexible nature, WordPress can be built into any type of site: blog, portfolio, Ecommerce….

A WordPress site can evolve quickly with the correct theme and right plugins. Plugins and themes (free or premium) help produce semantic markup which is very attractive to search engines. WordPress out of the box is very SEO friendly, and with the benefits of 1000s of free plugins at your disposal, you can increase SEO performance with a free or premium set plugin.

WordPress was created with lots of security so it is considered safe to run a site on the platform. But sometimes you want to take extra security measures.There are many of security plugins you can download to increase security.

WordPress is continuously evolving and will continue to do so. It is one of the most used platforms in the industry for the main reasons stated above. The more users WordPress has, the more of an impact it will create in the industry as one of the strongest CMS platforms. So, it is safe to assume that it will continue to be one of the most popular CMS platforms and will also continue to engage users to create great websites!

CMS Update: Silent Salesman’s New Style

technology updates with a laptop computer.

Here at Strathcom, we are constantly working on new features and new ways to provide the best experience for our clients. Here are just a few things that we updated in the last week:

New Silent Salesman Styling

Our Silent Salesman tool is just one of the tools we have added to our new website platform. Inspired by Amazon and Expedia, this tool uses scarcity tactics to create a sense of urgency for potential customers viewing a piece of inventory on your site. Last week, we updated the styling of this tool and we added arrows to indicate when the price of the vehicle as recently increased or decreased.

example of update made to the silent salesman toolexample of update made to the silent salesman tool
Incentive Pricing Calculation Fix

You and I know that manufacturers change their incentives every month, but that doesn’t mean your customers do. Our OEM incentive tool automatically pulls incentive data and displays it on your SRP as well as your VDP – it even breaks down the Cash, Finance and Lease information for you. Last week, we deployed an update to correct a small calculation error that some feeds were seeing.

example of our Incentives tool

example of our incentive tool

example of our Incentives tool




For more information on both of these tools, give us a call today or subscribe to our newsletter!

A Look Back at a Successful Year

2016 was a very successful year for Strathcom Media.

We strengthened partnerships, made new partnerships, and even developed and launched a brand new WordPress website platform.

New Website Platform

Last year we had a dream. A dream that resulted in us investing over a million dollars into developing a brand new website platform that was jam packed with new tools for dealers.

Less than a year later, we began moving our dealers onto our all new WordPress platform with technologies like Personalization, Geo-Fencing, Notepad, Silent Salesman and more. This new platform is faster, more secure, and more user friendly so dealers can spend less time making changes to their site and more time selling cars.

New Opportunities with Google

We spent a lot more time with Google in 2016, and even achieved Premier Google Partner status!

In addition to Google breakfasts and hangouts in Vancouver and Toronto, we also held our very first Google event in our hometown of Edmonton, Alberta in June. We also held a contest in September to bring 6 lucky winners to Google’s newest & coolest office in Waterloo, Ontario!

New Partnerships

In 2016 we became a Provider for the Mercedes-Benz Canada Dealer Website Program, and a Preferred Website Vendor for the Kia Dealer Website Certification Program.

We also became a Facebook Marketing Partner and recently hosted our very first Facebook webinar for FCA dealers!

New Conferences

In addition to speaking at conferences like AR Canada and DSES, we also had the opportunity to speak at the first annual Women & Automotive conference in Toronto. We also attended several events including Western Canadian Dealer Summit and ThinkAuto.

We were also included in AR Canada’s Power 200 List for 2016!

New Office

And finally, last month we packed up and moved just up the road into our new office. A new location means a new atmosphere, and a new atmosphere means fresh ideas for the new year.

Thank you to all of our customers for their support, and we look forward to what 2017 has to bring!