Auto Remarketing Canada (March 27-28)
Auto Remarketing Canada Conference is a must attend event to ensure you are on the path of consistent learning and growing. Along with some key speakers, you will also get an opportunity to interact with other industry leaders, and network with vendors, whether it is by finding new means of getting your message across or re-hauling your entire marketing plan. In two compact days, ARC covers retail, remarketing and auto finance to further improve your performance in the industry. Learn new strategies to increase your leads and sales; connect with individuals from media, marketing, finance and other dealers; and discuss growth. Carefully selected speakers will talk about topics such as automotive financing, automotive retail technology, digital marketing and used vehicles. Continue reading “Heads Up! You May Have to Book Days Off for these Events”
Wednesday, April 6 was the first annual Women & Automotive conference at the Westin Harbour Castle in Toronto, presented by Cox Automotive Canada. Speakers at this event included Erin Elofson from Facebook Canada, France Daviault from AIA Canada, and our very own Trish Rowsell. The goal of this conference was to bring together both male and female automotive professionals to discuss the challenges faced by women in the industry, and this goal was definitely achieved. There were over 200 attendees from all facets of the automotive industry including OEMs, fixed operations, finance, sales and more. There were also informative panels with an impressive line-up of speakers including representatives from Facebook, Canadian Black Book, and General Motors.
One inspiring keynote speech titled ‘Creating a Pipeline of Female Managers’ was delivered by Maria Soklis, President of Cox Automotive Canada. She discussed how reputable studies have determined that companies with the largest performance gains are those that have a pipeline of female managers as opposed to a token female executive stuck somewhere on the corporate ladder.
Trish spoke about how dealers can remain profitable in lean economic times and gave them straightforward, relevant strategies that they could take back to the dealership with them. Using examples from her industry experience, she gave dealers realistic and effective ways to decrease marketing costs and still reach, or even exceed their sales goals.
Even though the automotive industry has come a long way, there is still a lot of room for improvement. At Strathcom, we definitely know the value of having an equal workplace. Over half of our management team are women, and 75% of our sales team are women. We hope to see the number of women in the automotive industry continue to increase this year as it has been for the past 10 years, and we look forward to seeing even more attendees at the Women & Automotive Conference next year – April 5, 2017!
Have you noticed how many companies have been talking about algorithms and personalization lately? Twitter recently announced that they are implementing an algorithm that – similar to Facebook – will personalize the content that users see. A few weeks later, Instagram made a similar announcement.
You may be wondering what personalization is and why so many large companies are doing it. If you are going to be in the Toronto area next week, you’re in luck! Our president, Duncan Cochrane, will be presenting at the Auto Remarketing Conference in Toronto for the second year in a row. He will be talking about Iteration and Personalization and what Strathcom is doing to provide personalization tools to dealers. With over 16 years of combined experience in sales, advertising and marketing, Duncan will show dealers how they can incorporate personalization into their website.
Not only is Strathcom attending the AR Conference for the second year in a row, but we will also be presenting at the first annual Women & Automotive conference in Toronto on April 6th. Given the current condition of the Canadian economy, our Director of Client Services, Trish Rowsell, will be discussing how dealerships can not only survive in lean economic times, but thrive in them. Trish has over 14 years of leadership experience in sales, promotions and marketing, so she has experience working in economic downturns and will teach dealers how they can make the most of their marketing dollars.
Strathcom Media is honored to have the opportunity to give these presentations, and we hope to see you there!