Do you know exactly what your online providers call a conversion? What they call a lead? If you cannot definitively answer that question it might be time to have a chat with them. Although there seems to be endless oversight in the automotive industry, there is no industry standard for what we call a lead or a conversion.
Most people would agree that a form completion, email, text, chat or clicks-to-call all represent a lead as a consumer is engaging directly with your business. Sounds fair. Continue reading “Clarity on Conversions: what is actually being reported to you? Leads?”