What 500 Millennials Told Strathcom Media about Buying Cars Online

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Strathcom Media’s President, Duncan Cochrane, has recently returned to Edmonton for a brief layover between automotive conferences.

Last week he was at the 2015 Auto Remarketing Canada Conference in Toronto, where he presented in a panel discussion entitled “Marketing to Millennials: What Changes and What Stays the Same?” 

The timing couldn’t have been any better. Duncan’s presentation came at the same time as the Auto Remarketing Magazine published his breakdown of our quarter-long survey of millennial buying habits. (This double achievement likely accounts for another accolade we’re excited to announce soon…)

We now republish this article for you to read in its entirety.

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