Most Googled Car Brand by Country

Ever wondered what brands are most popular in other countries? The British based auto parts retailer ‘Quickco” analyzed the most searched car brands on Google throughout 2016.

The most Googled car brands

As we can see from the findings, nationalist tendencies seem to be more apparent in Europe than the anywhere else; with Sweden, Germany, France and Italy all remaining homegrown in their brand searches.  As always, a few nations failed to provide data for the study, it’s hard to imagine what brand North Korea might have made up for this study.

Perhaps for some, the biggest surprise was to see BMW (a relatively small company) take 2nd place overall. However, if you’re a follower of BMW on social media this global presence is something you likely comprehend wholeheartedly. For the past three years BMW has created dedicated social marketing campaigns (remember the ‘Drift Mob’ video?)  to assure brand reputation and user engagement. With over 19 million fans of BMW’s Facebook page, the online initiatives seem to be paying off both at home in Europe and abroad as BMW sits only below Toyota in Google searches across the globe.

Why Strathcom is a “Smart Buy” for Toyota Dealers

In a competitive market with so many vendors trying to pull you this way and that way on a daily basis, we figured we should make your website provider decision easy. We’ve compiled the top 5 reasons why you, as a Toyota Dealer, should be working with Strathcom Media!Toyota-2016-Lineup

1. We Work Closely with Toyota Canada

So far this year, we’ve been honoured to host one day learning sessions for both the Prairie Sales Manager and Fixed Ops sessions. In these sessions we went over the latest data on what you need to succeed online and the top items you can start working on tomorrow to change your game.

“We invited Strathcom Media to present at our regional meeting and were very pleased with the results. Duncan and Trish worked very hard with us to prepare a strong, audience specific program. Duncan is an energetic and captivating presenter and our attendees enjoyed the session. They all had great takeaways to help grow their business.”

Mike Turner, Area Parts & Service Manager at the Prairie Regional Office

2. We Know Toyota

We’re not just talking about knowing the entire model lineup – which we do – we’re talking about the fact that we have over 5,000 pieces of new Toyota inventory flowing through our system on a daily basis. We work hand-in-hand with Reynolds and can set up exports to over 70 different portals of your choice in order to get more eyes on your inventory.

We also work with some of the largest Toyota dealerships in Western Canada. What does this mean for you? We essentially have access to various resources for strategies and marketing plans which help us work with you in order to help your dealership succeed.

3. Toyota Co-op

As Google Canada’s largest PPC provider in the automotive vertical, we are well versed in all of the latest changes to the Toyota co-op program for both new inventory and fixed ops. This enables us to not only execute your strategy online but in a way where you can get your money back straight from Toyota. Who wouldn’t want to spend this FREE money?

All of our PPC analysts are Google Certified and have experience writing ad copy that converts. They are also huge nerds, and why would this be important to you? Well, it means that they love stats and spend all day looking at data and various trends regarding the way people search so we can implement those strategies into our campaigns.

One of the many perks of being a partner with Google is that we get to host a number of events alongside their experts every year throughout markets across Canada. We’ve even been able to bring some of our Toyota VIPs to these exclusive events. Maybe next time it can be YOU joining us.

4. Aeroplan

As Toyota’s newest promotion, you should have Earn Aeroplan Miles messaging not only incorporated within your advertising, but on your website as well. We can help you to execute this on your website by creating a landing page and highlighting what the program is all about. Each month we will update the Aeroplan Miles Earned chart, like the one listed below.

Aeroplan

In order to get the most back in co-op dollars, we will also include the Aeroplan logo on all display ads and can include specific Aeroplan details on various models.

Aeroplan

5. Videos

In case you haven’t heard, YouTube is the 2nd largest search engine in Canada, right behind Google. What does this tell you? People want to watch the internet, not read it, so where better for them to go than straight to YouTube?

One way to take advantage of all of this traffic coming to YouTube is through Pre-Roll Advertising. The best part is, if people click ‘skip ad’, you don’t even have to pay for the impression. If you haven’t considered YouTube Advertising before, Duncan does a great job of explaining it in this video.

How does this benefit you as a Toyota dealer? Simple – conquesting. We can put together comparison videos highlighting why the Toyota Tacoma is better than the Chevy Silverado.  Shoppers are becoming less brand loyal and are more open to changing OEMs with their next purchase. In fact:

  • 87% of people consider multiple brands while shopping
  • 71% of people switched brands with a new purchase

This gives you a great opportunity to highlight why shoppers should be switching over to Toyota.

If you’re interested in implementing some of these strategies but aren’t sure where to start, give us a call at 780-433-8844, we’re here to help!