Google has spoken and revealed to us its YouTube Ads Leaderboard list, ranking the most-viewed commercials posted in 2015, and really, these ads are must-watches, so let’s check them out together!
Mobile-game developer Supercell reigns supreme, with two spots on the list: Boom Beach and Clash of Clans both place in the top four videos. The Clash of Clans video, taking the number one spot, ran on the Super Bowl and starred a vengeful Liam Neeson as AngryNeeson52.
But it’s not just videogames and mindlessness that made its way into the list; the Ad Council’s “Love Has No Labels” and Always’ “Like a Girl” campaign placed too, offering more socially-relevant, emotional messages. And do you like social experiments? Because a fascinating one about domestic violence made the list too.
Strathcom also really liked the number two showing: Hyundai’s “Message to Space”, where an astronaut’s daughter sends a message to her father in space. A dozen Hyundais drive across sand to form a message she wrote that’s actually visible from space. See it for yourself below with the rest of the top 10 videos!
The head of Global Advertiser Marketing at YouTube, Kate Stanford, offered some insight for marketers, emphasizing how mobile video is becoming bigger than desktop video, and that video placement can help tremendously with customer engagement and making a sale. Anyways, let’s check out the videos!
10. Budweiser: “Lost Dog”
9. Fanpage.it: “Slap Her”
8. Samsung: Galaxy S6 and S6 Edge Official Intro
7. Durex: #Connect
6. Always: #LikeAGirl – Unstoppable
5. Adidas: Unfollow feat. Leo Messi
4. Boom Beach: Speech
3. The Ad Council: Love has no Labels
2. Hyundai: A Message to Space
1. Clash of Clans: Revenge