The Top Super Bowl Ads on YouTube; by the numbers.

Every year, we look forward to Super Bowl commercials; so much so that the price of these ads has been on a steady incline over the last decade, despite less people watching TV. According to Variety, Fox sold 90% of their commercial spots by December. (For those unfamiliar with the NFL schedule, the teams playing in Super Bowl hadn’t been selected by that time). With demand like that, prices are undoubtedly high.

Football with Chip Bowl and TV Remote

For comparison, the average price of a 30 second slot during game 7 of the World Series this past year was just over $500,000. The average price of a similar spot during the 2016 Oscars cost around $2 million. Super Bowl 50 had reports of a 30 second commercial going for $5 million dollars! With prices like that, it’s no surprise that companies enlist advertising agencies with extensive repertoires to try and make the longest lasting ads. Despite ads only living on TV for seconds, they’re uploaded to YouTube nearly simultaneously and receive millions of views. And in more recent years, 90% of new ads are released on YouTube prior to the Super Bowl.

YouTube reports that brands whose ads are among the top 20 Super Bowl Ads on YouTube (2008-2016), reflect a 30% increase in subscribers in February after the release of a new ad. In fact, YouTube says that in 2016, viewers used televisions for YouTube’s services 3 times more than phones or computers.

Even though the Super Bowl is an American pastime, viewers from all over the globe go to YouTube to watch the ads. There has been a 28x growth in Super Bowl viewers from 2008-2016. The top non-American countries that tuned into the Super Bowl are: The United Kingdom, Canada, Russia and Germany.

Below are the top 10 ads from 2008-2016. Thanks to geo-blocking, we weren’t able to get some of the orignal commericals, but you can still see why these ads got the amount of views that they did.

Budweiser Super Bowl XLVIII Commercial “Puppy Love”, 2014 – Anomaly
Clash of Clans: Revenge (Official TV Commercial), 2015 – Barton F. Graf
Volkswagen The Force: Volkswagen Commercial, 2011 – Deutsch
Budweiser Super Bowl Commercial “Lost Dog”, 2015 – Anomaly
Pokémon #Pokemon20: Pokémon Super Bowl Commercial, 2016 – Omelet
Mountain Dew Mtn Dew Kickstart: Puppymonkeybaby, 2016 – BBDO
Duracell: Trust Your Power – NFL’s Derrick Coleman, 2014 – Saatchi & Saatchi
Bud Light Super Bowl XLIX Commercial – Real Life PacMan, 2015 Energy – BBDO
T-Mobile #KimsDataStash | T-Mobile Commercial, 2015 – Publicis
BMW i3 2015 Big Game Commercial – Newfangled Idea, 2015 – KBS

The Best & Funniest Automotive Ads from Super Bowl XLIX

It turns out, we Canadians love us some commercials. According to Google Canada, we’ve beat out our American counterparts in searches for “Super Bowl Commercials” on YouTube for the past five years, likely because restrictions prevent Canadians from viewing U.S. commercials as they air (not yet anyway!).

If you didn’t watch yesterday’s big game, or if you just want to check out the sought-after ads, Strathcom has compiled the best automotive commercials from Super Bowl XLIX.




Throwback to 1994 with this hilarious BMW ad:



Props to Chevrolet for causing mass collective heart failure with their Blackout ad:



Leaving jaws agape internationally, Fiat is out to prove sex sells with their Blue Pill ad:



Hopefully you can attribute the tears welling in your eyes from Nissan’s ad to those Buffalo wings you’ve been scarfing:



What appears to be an ad for the latest Stomp! musical, actually turns out to be pitching the NX Turbo and Hybrid from Lexus:



Toyota tugs at the heartstrings with a double whammy of nostalgia and a shout out to the military with their Camry ad:



What starts out as pure Americana has a great global twist in this Jeep ad:



The new Sorento looks slicker than ever, and Pierce Brosnan adds a unexpected comedic touch to this fantastic ad by Kia:



A walk with wisdom, Dodge celebrates its 100th birthday with some old friends:



I’m not sure what audience Mercedes is after in this ad, but we can all agree that tortoise must have some pretty stellar credit:


And although it’s not a car commercial, our President’s Choice Award goes to the freemium mobile gaming brand, Clash of Clans, for their awesome ad featuring all-around badass, Liam Neeson: