We Came, We Saw, We Conquered – Auto Remarketing Canada 2018 Recap

Auto Remarketing Canada 2018 recap

Auto Remarketing Canada Conference is an annual event that brings together dealerships and vendors from across Canada to learn and network. It is a two-day event with sessions across various stages with multiple vendors offering their magical services. Strathcom Media had four people present at the event, with each of us trying to do a double duty of [wo]manning our awesome booth and attending sessions, and of course, one of our very own was speaking at the event as well. Here’s our Auto Remarketing Canada 2018 recap.

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Everyone at Strathcom is Out to Lunch – A Closer Look Into Strathcom Culture

Now I’ve set foot in a lot of lunchrooms over the course of my life. In fact, at school, the lunchroom was where I did some of my best work. Now, I’ve been in lunchrooms where the fluorescent lights were so bright they could blind a man. I’ve been in lunchrooms so clean that even mentioning the ten-second rule was akin to handing out fascist propaganda. Conversely, I’ve been in lunchrooms so dirty I’d rather sneak off and eat my lunch in the bathroom. But I’ve never been in a lunchroom quite like the one at Strathcom…  Continue reading “Everyone at Strathcom is Out to Lunch – A Closer Look Into Strathcom Culture”

Why Should You Hire an Agency to do Your AdWords?

Focus on your business knowing your advertising campaigns are in good hands!

Our Google Certified Paid Search Analysts have gone through extensive training internally, and are constantly learning new best practices, developing best practices for the auto industry, as well as investing in education and resources to make sure you succeed. Not only are we Google Certified for Google products, we are also well equipped to advertise on your behalf on other advertising platforms (Facebook & Bing).

Get an AdWords campaign that's tailored for your business

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The Changing Face of Television Advertising

Watching TV used to be a common practice; Thursday evenings were reserved for watching your favorite weekly drama, and who can forget buckling in for an hour of intense reality gameshows like Survivor on Monday nights?

How we watch TV has changed
The television game has changed drastically over the last few years. With a smart phone in every pocket and access to the internet almost anywhere, keeping up-to-date with who’s heart was broken on The Bachelor, or which super car was driven on Top Gear no longer depends on getting to your TV in time.

Thanks to technologies like PVR and On Demand programs, viewers are still loyally tuning into their favorite programs except now they can watch what they want, when they want. For advertisers, this means there are even more ways to reach consumers and advertising on TV can still allow advertisers to be there for that part of the customer’s journey.

We know that companies like Expedia, Netflix, and Facebook (and Strathcom) have developed ways to personalize user experiences. My Netflix looks different than your Netflix because of their algorithm. Expedia will show me different hotels than it will show you based on what each of us viewed on their site. Strathcom can personalize the way your website appears based on the location and/or the pages clicked by the user. So how can advertisers adopt this strategy when promoting their brand through TV? Google has answered this question with Addressable Advertising.

Advertisers can now target specific households
Advertisers can show different ads to different households while they are watching the same program. This form of advertising lets the advertiser scale down to show the most relevant and interesting content to the viewer. In other words, you can share your message with only those that are most likely to be interested in your ad.

With any new technology, there are going to be challenges. There were some concerns about the ability to achieve accurate measurement and implementation with Addressable Advertising. However, with the launch of DoubleClick Dynamic Ad Insertion, Google has seen a huge advancement in how to achieve reliability in measurement for this new form of advertising!

For more updates on everything digital, give us a call, or subscribe to our newsletter!

Google Announces Allo & Duo – What does that mean for Google Hangouts?

With the announcement and upcoming launch of Google’s all new mobile-only chat app Allo and Duo, will that be the end of Google Hangouts? No way!

Google has confirmed that Google Hangout is a separate “standalone product” and it will continue to run with no interference from Allo and Duo.

Meet Google's new Allo & Duo app!

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Short Staffed? Hire a Digital Marketing Partner!

Social media, television, radio, print ads, digital advertising, in store displays, billboards, email blasts, text marketing… there are hundreds of different marketing strategies to promote your brand.  Most marketers will agree that multi-channel marketing is a key focus in one of their current marketing strategies.  As marketing evolves each year with new technologies, new social media platforms, and new ways consumers buy, trying to stay on top of these changes while finding the time and resources to develop a solid marketing campaign can be tricky.

Strathcom Media are experts in the realm of online advertising.

Most automotive dealerships can lack the resources to be able to create a fully staffed marketing team that can take on the responsibility of creating effective multi-channel marketing campaigns, while trying to analyze what is really working for them.

This is where investing in a digital marketing partner can be a huge asset to you, your employees, and your company.  With an account manager that will help you strategize and create effective online marketing campaigns, and a development and design team working hard to make your site stand out from the competition, what’s to lose?

Save time and money by letting us handle your marketing campaign.

From PPC campaigns to creating responsive websites Strathcom Media understands the importance of an online presence as mobile and digital marketing continue to dominate the marketing world.  Contact us to see how we can save you time and money without having to hire new employees to meet these demands.

Strathcom Media Paint Nite

As a reward for smashing our fourth quarter PPC targets, our friends at Google treated us to a team Paint Nite! It was a great opportunity for us to celebrate as a team while allowing us to meet our needs to get creative and get messy.

Google sent us everything we needed to create our masterpieces including canvases, aprons, brushes, and paints; the only thing they didn’t send was artistic ability because, as you can see, we already had plenty of it!

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The contest was called Escape the Winter, and the challenge was to sign 5 new accounts and have them spend at least $30,000 between November and December, 2015 – and we did it! Nice work, team!

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The Importance of Dealership Reviews

Online reviews can have a major impact on your business.  They can increase rankings within local search engines, and be the deciding factors for consumers choose to shop at your business over another.  Here are some interesting and important statistics regarding the importance of having an online reputation:

  • 90% of consumers say online reviews have influenced their buying decision.
  • 92% of consumers trust online reviews as must as personal recommendations.
  • 80% of buyers are more likely to purchase from a local business with good reviews.
  • A 1 star increase in star ratings on reviews can lead to a 5-9% increase in revenue.

Given the above statistics, asking consumers to review your business online is becoming increasingly more important.

Marketing Statistics

Here are some tips and tricks to start collecting those reviews:

  • Make it easy. Having reviews on multiple platforms like Facebook, Google, Reveiwsii, makes it easier for clients to use the platform of their choice.
  • Focus on Quantity over Quality. Not everyone is going to have a 5 star rating, consumers that see this will have an easier time believing that the reviews they are reading are true.
  • Ask buyers to post a review. Make it apart of your sales process to ask clients to leave a review base off of their experience.
  • Make sure you are actively responding to both Negative and Positive reviews. Consumers that notice this, will see that you care.

Use social media to your advantage, and gain an edge over the competition!

Remember, your customers will talk about you.  Why not let them share their experiences with the rest of the world?

Nissan’s Selfie Friendly Vehicle

Say cheese! Soon you won’t need a smart phone to take a selfie with your vehicle.  Nissan has recently unveiled “Teatro for Dayz”, the first selfie-friendly vehicle.  Free of knobs and buttons, this car was designed to appeal to a younger generation.


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NEW EBOOK: 10 SEO Slip-Ups That Will Sink Your New Website

Just in time to start the new year, Strathcom is giving you the chance to strike off one of your digital resolutions: get a better understanding of search engine optimization.

Even if you already trust your dealer website’s SEO duties to our development, content, and web design teams, it doesn’t hurt to know some of the finer points for yourself.

Ready to pop open the hood and learn how to tell a redirect apart from a responsive design?

We’ve extracted today’s best online practices from across the web and placed them into one learning resource for the uninitiated: 10 SEO Slip-Ups That Will Sink Your New Website: A Guide to SEO for Your Website!

 

Click to download

 

This new ebook — the first in a trilogy set to publish this month — will take you by the hand and guide you step by step through the sometimes comfusing world of search engine optimization, helping you to identify and avoid the most damaging SEO pitfalls and pratfalls.

It’s a quick read, written for the layman, and totally free to download!

You’re welcome.

But save your gushing letters for another time; a more intuitive, speedier web experience is thanks enough for us — and your customers!

Follow the link below to download your ebook!

Get your copy here!

Strathcom Gets a Surprise Scoop

It was never supposed to have happened. No one predicted it. In statistics, an event like this would be called a Black Swan.

 

We were the first to see it, the four of us. Four guys full of fraternal feeling and the energy of youth, riding back from Carl’s Jr. in my ’06 midnight blue Mazda-rati; we just assumed that our burgers would be the highlight of our lunch hour. We were so naïve then. Those days are over.

James had brought up the idea of the road trip; he was always down for heading out and picking up a greasy lunch. David Lord was the oldest of the group. He’d been growing his hair out all summer, but it was clear by his suits and button-down shirts he wore that he was slowly growing away from us and into an adult life full of spread sheets and juice diets. We liked to tease Dave. I was the sensitive, bookish guy with the sweet car, the “Miracle Whip,” the kind of guy who would use words like “abattoir” in a sentence, but in a tolerable way, at least according to James. And David Little, well he was the new guy, coming in after Mikey left us. We don’t talk about that much. I thought it would be a good idea to bring David along. “He’s got a long way to go before becoming a Jet, though” James cautioned, guarding the sanctity of the group.

“I came in from the East with the sun in my eyes…”

Bob Dylan’s Isis was playing on the car stereo, heavy on the violin. It was a tale of a man who heads out to the mountains with a shadowy prospector; but it’s really about him washing away his sins and youthful immaturity, before heading back to seek a second chance with his ex-wife.

Pulling back into the Santa Fe Plaza parking lot at a quarter past noon, we saw it standing there, somewhat surreal by itself on the asphalt: a long blue alloy box, propped up on thin metal legs. It was like seeing your childhood sports hero in public, but everyone was too unsure to approach him, preserving a radius of awe as he went about his grocery shopping.

“Is that…?”

“A food truck!”

It was. It was as if a little piece of Portland had fallen from the heavens, as though coming unattached from a celestial trailer hitch.

“I think it’s…ice cream. It’s ice cream!” said James.

“No way! Our little office park has really hit the big leagues,” added David Little. “You know, having a food truck permanently stationed at lunch hour.”

He was right. This did feel like life was going on a bit of an upswing. Maybe we’d head out later in the afternoon and buy a cone, too. It now felt like one of those days.

Three of us took our brown bags back and headed back towards the main door of the brick office. But David Lord stayed back. He was walking towards the truck.

An office is a strange place when you really think about it. People just deciding to wake up each morning, put on clothes, and synchronise their travels to show up at the same place and sit in the same chair, day after day, then go home to their other familiar spaces before starting the whole cycle over again the next morning. Maybe that was just my sensitivity talking. Fall was coming soon. Then one day we’d be gone like Mikey.

I can’t remember with perfect fidelity all that happened from that point sitting on the edge of my desk, dropping off my car keys. I just remember D-Lord coming back in:

“Hey guys, our kind and generous landlords, Matthew Giuffre and Matthew Woolsey of York Realty Inc., brought in a food truck. Free ice cream for everyone. Go now!” We knew what he meant by those last two words: Run, you fools!

“Free!?”

Already I could feel the first rumblings of a mass migration towards the front entrance. Nothing like this had ever happened before. It would have been impossible to predict. And to think of any of the 365 days of the year that an ice cream truck would set up shop in our lot, most of which are frozen and snowy, that free ice cream day would happen on a hot, 28-degree Celsius summer afternoon. How lucky! Dave Little and I got on our way.

But before I got to the break room door, I managed to catch one last look at David Lord, heading back and away from the free dessert, spreading the news throughout the office. Looking around corners, checking under desks, leaving no man behind, he moved with the thoroughness of Paul Revere galloping through the New England twilight. I never told him this, but it was at that moment that I realized that he was the kind of guy you wanted around on the day when that fire alarm was pulled.

Strathcommers finally at the front of the line

There isn’t much to say from here. One by one, group by group, we wandered our way outside, pilgrims of the parking lot, congregating to our sacred land like hippies to Woodstock. The food truck no longer stood alone; it was now met with a long channel of strangers, each seeming content to just stand out in the sun and be a part of something greater than all of us, if only for a few minutes. I saw the web designers standing in a group outside the front door. Even Maurice was back in the circle, after having recently left for the CMS team and another side of the building, another way of life. Free ice cream at work does that to people.

And soon it was our turn, too. When we finally made it to the front of the line, we were greeted by three sun-kissed 20-somethings, kids who seemed like we just made their day when we ordered a pistachio cone or a chocolate-and-peanut-butter bowl. And why not? Weren’t they just on another leg of another Endless Summer, chasing after the elusive promise of eternal youth and rebirth, but chasing anyway? What a life, handing a scoop of joy to a total stranger and seeing a bit of the mid-day weariness melt away from their eyes. Some of these people might have been waiting for that for a long time. And then they’d pack up and go off with the sun. Soon they’d be off to Melbourne, Fort Lauderdale, or Panama City. But today, it was Keilan’s Creamery at Strathcom.

David Little (left) and myself, Boys of Summer