3 Misconceptions About Ad Quality According to Google

In a recent edition of Google Best Practices they laid out the difference between auction-time quality and the 1-10 quality score. Regarding your quality score, here are 3 things that matter:

  1. The User’s Device
  2. Relevance
  3. Performance on Related Keywords

Hands typing on laptop computer - there are several misconceptions about quality score on Google

I don’t think that there is anyone out there that can argue that these factors do not effect your quality score. But here are some factors that, contrary to some opinions, do not matter: Continue reading “3 Misconceptions About Ad Quality According to Google”

AR Canada 2017 Recap

April 4th wrapped up 2017’s Auto Remarketing Canada Conference at the Westin Harbor Castle in Toronto. This year brought hundreds of progressive dealers and vendors together to discuss new innovations and the future of the automotive industry.

AR Canada sign Continue reading “AR Canada 2017 Recap”

Random Acts of Kindness

At Strathcom, we know the importance of giving back to our community. We know that there are things that we take for granted, and we know that sometimes it can be difficult to make the time and set aside the funds to give back. This is why Random Acts of Kindness was created. This year, every Strathcom Media employee was given $350 to give to the person or organization of their choice.

One group of people pooled their money together and assembled over 40 male and female care packages containing toiletries, food, hygienic products and warm clothing and donated them to YESS. Additional donations were sent to other organizations within the Edmonton community that support the homeless and families in need including: Kids Kottage, Boyle Street Community Services, and the Bissell Centre

care packages donated to YESS and other organizations that help the homeless in Edmontoncare packages donated to YESS and other organizations that help the homeless in Edmonton

 

 

 

 

 

 

Others pooled their money for an organization called SMILE. This small group of volunteers sets up what they call a sidewalk party outside the Hope Mission for the homeless people waiting in line to get shelter and a bed for the night. They do this every Sunday night without fail, their ideals are simple: bridging the gap between those who have enough & those who don’t. A kind smile, eye contact are worth their weight in gold to people that feel forgotten. To get a hug from a child is a gift, for a child to learn kindness for strangers is an even bigger gift.

We were able to buy a pair of socks, gloves, tissues, Goldfish crackers, and a sweet snack for 150 people. We also had enough money left over to purchase 16 large pizzas and hand them out. The manager at Giant Tiger gave us 30% off our purchase as well as contributed a $25.00 gift card which allowed us to stretch the money even further. He also allowed us to share his contact info with the organizer of SMILE and said he would honor the 30% discount anytime they needed it.

The organization did a little write up on it: https://www.facebook.com/groups/SmileEdmonton/permalink/631375877051080/?notif_t=group_post_mention&notif_id=1488177974504369

volunteering outside the Hope Missionvolunteering outside the Hope Mission

 

 

 

 

 

 

 

 

 

$350 was also used to purchase dog toys and treats for Dogs with Wings. This is an incredible organization that raises and trains assistance dogs for people with disabilities. And of course we had to stay and play while Reign tested out her new toy!

golden lab playing with a toy we donated to Dogs with Wings

We were very humbled by all of these organizations and we can’t wait to participate again next year!

Not Your Typical ‘Trust-Fall’ Kind of Company…

Some companies have corporate retreats where everyone falls into each other arms in order to build trust. At Strathcom, we believe there is no better way to strengthen trust within our team than to throw axes (at targets, of course!)

 

After work one day, we headed over to The Rec Room in Edmonton for axe throwing and dinner (a delicious gourmet poutine station) to get a little break from the daily grind and to do some team bonding.

gourmet poutine from the Rec Room in Edmonton

We definitely recommend giving axe throwing a try if you haven’t already, and know that if we can throw an axe and hit a target, we can definitely hit your advertising targets as well!

A Look Back at a Successful Year

2016 was a very successful year for Strathcom Media.

We strengthened partnerships, made new partnerships, and even developed and launched a brand new WordPress website platform.

New Website Platform

Last year we had a dream. A dream that resulted in us investing over a million dollars into developing a brand new website platform that was jam packed with new tools for dealers.

Less than a year later, we began moving our dealers onto our all new WordPress platform with technologies like Personalization, Geo-Fencing, Notepad, Silent Salesman and more. This new platform is faster, more secure, and more user friendly so dealers can spend less time making changes to their site and more time selling cars.

New Opportunities with Google

We spent a lot more time with Google in 2016, and even achieved Premier Google Partner status!

In addition to Google breakfasts and hangouts in Vancouver and Toronto, we also held our very first Google event in our hometown of Edmonton, Alberta in June. We also held a contest in September to bring 6 lucky winners to Google’s newest & coolest office in Waterloo, Ontario!

New Partnerships

In 2016 we became a Provider for the Mercedes-Benz Canada Dealer Website Program, and a Preferred Website Vendor for the Kia Dealer Website Certification Program.

We also became a Facebook Marketing Partner and recently hosted our very first Facebook webinar for FCA dealers!

New Conferences

In addition to speaking at conferences like AR Canada and DSES, we also had the opportunity to speak at the first annual Women & Automotive conference in Toronto. We also attended several events including Western Canadian Dealer Summit and ThinkAuto.

We were also included in AR Canada’s Power 200 List for 2016!

New Office

And finally, last month we packed up and moved just up the road into our new office. A new location means a new atmosphere, and a new atmosphere means fresh ideas for the new year.

Thank you to all of our customers for their support, and we look forward to what 2017 has to bring!

Play Games, Heal Kids: Strathcom Participates in Extra Life

Extra Life

On November 5th, we locked ourselves in the office to play video games non-stop for 25 hours (THANKS Daylight Savings).

Why?

To raise money for the Stollery of course!

This was our 5th year participating in Extra Life – an organization that consists of gamers doing what they do best to help sick and injured children at their chosen Children’s Miracle Network Hospital. Players commit to play games for 24 hours, and they ask family and friends to support their efforts by donating or spreading the word!

So far, the Strathcom Team has raised $2,875 dollars (we are still tallying cash donations as well as funds raised from our bottle drive). If you would like to donate, you can follow the link below; any donation over $25 gets a tax receipt!

http://www.extra-life.org/index.cfm?fuseaction=donorDrive.teamParticipants&teamID=29617

AutoRemarketing Canada’s Power 200

We are excited to announce that AR Canada has included Strathcom Media in their Power 200 list for 2016! We are honoured to be included with companies like Google, Honda Canada, BMO, Reynolds and Reynolds Canada, and many other businesses from various parts of the industry.  This list recognizes “the major players in the used-car and remarketing worlds” and includes “the industry’s heavy hitters” in nearly every aspect of the used-car and remarketing business. You can read the full article for yourself here!

ar

 

No Bullshit Here! Google Comes to Edmonton

Google Event

June 23 was our first Google Event in Edmonton and it was a huge success! This event was special not only because it was the first event of its kind in Edmonton, but also because it was the official launch of our non-automotive division – The UnAgency. Check out our full blog post, as well as our band new UnAgency website here!

 

Strathcom Does #YEGPride

It was a beautiful sunny weekend in Edmonton, the perfect setting for the 36th Annual Pride Parade. The parade took place down historic Whyte Avenue, kicking off the 10-day festival celebrating the diversity and unity of Edmonton`s LGBTQ community.

Strathcom had a couple of colorful volunteers who marched in the parade as part of the #HeroesforZero of HIV Edmonton. HIV Edmonton had a superhero theme, and featured a couple sweet Mazda MX-5 vehicles that were graciously on loan from local dealership, (and Strathcom client) Weber Mazda.

Carrie Oliva Trish Rowsell Ayla Gagnon Strathcom Media

From Left: Carrie Oliva, Trish Rowsell & Ayla Gagnon

Trish Rowsell Strathcom Media #HeroesforZero

Trish Rowsell getting geared up for the parade

Trish Rowsell Ayla Gagnon Strathcom Media

All smiles at Pride!

#heroesforzero

#HeroesforZero in action !

Laura Keegan HIVEdmonton Heroesforzero

Mazda MX-5 donated by Weber Mazda!

Carrie Oliva Ayla Gagnon Strathcom Media

Carrie Oliva & Ayla Gagnon from the Strathcom team in their colorful outfits

Trish Rowsell heroesforzero HIV Edmonton Strathcom Media

When your whip matches your cape…

Trish Rowsell heroesforzero HIV Edmonton Strathcom Media

 

We had a great time and are already planning outfits for next year! If you’re in the Edmonton area this coming September join Team Strathcom at the AIDS Walk & Superhero Run! (We’re all about any excuse to wear a cape!)