CMS Update: Silent Salesman’s New Style

technology updates with a laptop computer.

Here at Strathcom, we are constantly working on new features and new ways to provide the best experience for our clients. Here are just a few things that we updated in the last week: Continue reading “CMS Update: Silent Salesman’s New Style”

Hurry and Read This Blog Post – It Won’t Be Available Much Longer!

Act Now! This Won't Last Long!

We all know that companies use these tactics to try to get us to act on a sale, and we do! We all know that 99¢ is really $1.00, but it works! Our brain tells us we need to act before it’s too late. Marketers are using our own instincts against us, and there is nothing we can do about it!

reptilian brainIt all has to do with the Reptilian brain, millions of years of evolution, and a time when not getting that meal when the opportunity arose could mean death. It’s not that dire anymore, but we still have the faculties that cause us to make decisions based on urgency and abundance. I could talk about this for hours, but instead I’ll refer you to influence: The Psychology of Persuasion by Robert Cialdini and Neuromarketing by Patrick Renvoise, two great books that teach you how to use those faculties to your advantage.

One way Strathcom has incorporated this into our new website platform is a tool we call Silent Salesman.

When a user goes to the VDP (Vehicle Detail Page) of a vehicle they are interested in, they will still be met with the standard photos, description, pricing etc., but now they will also see how many people have viewed that vehicle and how many inquiries have been made on that vehicle. The more interest that is shown in that car, the more the user is going to want it. The more inquires the user sees for that car, the more it will trigger the reptilian brain to act in fear of missing out. It seems like a small feature, but it has tons of power.

silent salesman image

This is just one tool that Strathcom can add to your toolbox to sell more cars. If you’d like to know how you can enable the Silent Salesman tool on your website, drop us a line at info@strathcom.com. Sell more cars before the customer ever walks into your dealership!

How Dealerships Can Use Urgency to Increase Website Conversion

Act now! Hurry! Low Stock! Only a few items left!

Creating a sense of urgency during the sales process is a common practice in marketing, but is very underutilized in the automotive industry.

Take a look at your current website and ask yourself, am I creating a perspective sense of urgency that encourages potential customers to buy now? Are your customers aware that if they don’t act promptly, they may lose their chance to buy the product, or to benefit from the promotional offer? This practice works well, if executed properly.

Here’s how you can generate a sense of urgency to increase your sales and online conversions.

Provide Availability Information

Dealerships have a great opportunity to use the scarcity effect on their websites.  When an item is perceived as being limited, the desire to have that product will increase due to the inherent fear that people have of missing out. Leverage this by providing instantaneous alerts on inventory and let customers know when the stock level is low.

Scarcity can help improve your conversion rates

Integrate a Timeline on Your VDPs

This week only! Exceptional price! You have 3 days and 4 hours to take advantage of this offer! Add a countdown to your VDPs to remind users that your offers are temporary and perishable and that they should buy before the end of the countdown to take advantage of your deal.

The search results on Expedia’s website prominently displays a “Daily Deal” function with a timer. This fuels the urgency and encourages visitors to act fast!

Use limited time offers to increase urgency in your ads

Show Off Your Vehicle Popularity

Show visitors the popularity of your vehicles. The popularity of a product decreases consumer uncertainty and increases demand as a result. When an item is perceived as being popular, the desire to have that product will increase.

  • “15 people are looking at this SUV”
  • “10 people booked a test drive in the last 48 hours”

Using scarcity in your ads can increase conversion rates

 

Creating a sense of urgency doesn’t need to be complicated. If you have a website with Strathcom Media, you will have access to the tools that can achieve this for you. The result? An increase in your customers’ confidence levels in your product, and the creation of a sense of urgency that will successfully spur people to convert their interest into a purchase. What are you waiting for? Join companies like Amazon and Expedia and start creating conversion producing urgency now!