How do customers remember your brand? What jumps out to your consumers and sets your company apart from your competitors? What are the benefits that set your brand apart from others? These are the types of questions people responsible for positioning brands focus on.
Tag: Responsive Web Design
From October 18 – 20, we were lucky enough to be a part of the Driving Sales Executive Summit in Las Vegas. The weather was way better than Edmonton’s, the venue was pretty spectacular, and the parties, well we won’t get into that this time around. But, we will get into the top 8 takeaways from the conference!
You shouldn’t be hearing this for the first time now. If you’ve attended an automotive conference, followed this blog, or tried looking up information on your smartphone over the past few years, you have already been bombarded with this message: you need to deliver a great mobile experience to remain relevant online.
With Canadians picking up tablets and mobile phones in droves to do everything from find a restaurant to buy a car, the online landscape has seen major changes. Google has been there every step of the way to guide this great migration from desktop to hand-held.
Now they’ve once again updated their SERPs (Search Engine Results Pages) to make it easier for users to find the best mobile experiences possible. Their most recent innovation? The “Mobile-friendly” label.
Now available on a search engine near you!
“Mobile-friendly” labels make it as plain as possible for users to identify within search results which sites have been responsively designed for ease of use on mobile devices. When faced with a results page, you should now be able to recognize at a glance which websites will make for a more fluid and frustration-free experience.
Here’s a glimpse of what mobile users will see.
Google determines if a website is mobile-friendly through a number of parameters, the three most important being…
1. Whether a user needs to zoom in to see content
Having lots of content is most often a good thing for your organic rankings. Just make sure that it shows up legibly on the small screen, including your image files. Even with today’s newest generation of big battery, tablet-esque smart phones, people can only squint for so long before they’ll move on in frustration. Find the happy medium between condensed and readable.
2. Whether links and objects are placed far enough apart that a user won’t mistakenly click the wrong thing
You shouldn’t need to combine maximum zooming in and the finest point of your fingertip to ensure you access the right link or entry field. Make sure that page design is thoughtfully executed, or prepare to be overlooked by Google.
3. Whether the site uses common software normally found on mobile devices
A dazzling image or a video with a high production valuable are meaningless to your mobile customers if your content relies on software that is unsupported or incompatible with their smart phones or tablets. Unplayable content can arise from many different reasons: unsupported Flash players, license constraints, out-of-date program files. Be sure to test each of your pages and media files on multiple mobile devices before launching any new pages.
Why does this matter for your dealership?
Unless you want to annoy or alienate a good part of your customer base, you should already have a responsive website. Make your first impressions count. “Mobile-Friendly” is your chance to do just that.
Imagine this: Someone searches on their tablet for “GMC Sierra in Edmonton,” or “Toronto Toyota Corolla.” Two nearby dealerships appear prominently in the SERPs. One has the “Mobile-Friendly” tag tucked under its site link, but the other doesn’t. Who do you think will get the first shot at that new lead?
It’s promotion for your dealership that isn’t self-promotion!
Find out in seconds whether your website passes the test
You can test your website with Google’s Mobile-Friendly Test. If you currently have a website with Strathcom Media, you are already covered and will see the “Mobile-friendly” label appear in the search results. If not, give the professionals at Strathcom a call at 1 (888) 914-1444, or email us at firstname.lastname@example.org.
Does your dealership emphasize colour choice when listing a new vehicle online? Despite our roads largely being populated by ho-hum silver, black, or white cars, the folks at Cobalt Digital Marketing have discovered some surprising customer preferences about the importance of those otherwise modest shades.
Although the venerable Henry Ford had no trouble selling 15,007,034 Model Ts (as long as they were painted black), today’s car buyers value colour choice much more than you think. Well paint me rosso corsa red and call me Ferrari!
According to a Cobalt survey, every single shopper wanted to search by vehicle colour before filtering by price, discounts, transmission type, or any other options. In contrast 63 percent of dealers thought the number one factor for customers would be price, and only 26 percent picked colour as a top priority when browsing a vehicle inventory.
So what does the data tell us? Colour needs to be an easily filtered option in your vehicle inventory search results.
This is where Strathcom can help you make your competitors green with jealous rage. Our Responsive Website Platform can be configured to filter by colour—and of course all other standard inventory features.
Whether customers are using a smartphone, tablet, or dusty old PC circa 1990, our Responsive Websites will make it speedy and simple for your clients to search for the ideal new car in their hue of choice.
Can your customers currently filter through vehicle inventory by colour? If you’re interested in transforming your customers’ search experience into an easy paved road, contact us. We’ll help you increase site traffic and sales, making abandoned clicks a thing of the past!