3 Misconceptions About Ad Quality According to Google

In a recent edition of Google Best Practices they laid out the difference between auction-time quality and the 1-10 quality score. Regarding your quality score, here are 3 things that matter:

  1. The User’s Device
  2. Relevance
  3. Performance on Related Keywords

Hands typing on laptop computer - there are several misconceptions about quality score on Google

I don’t think that there is anyone out there that can argue that these factors do not effect your quality score. But here are some factors that, contrary to some opinions, do not matter: Continue reading “3 Misconceptions About Ad Quality According to Google”

Google’s Changes to Quality Score – What Does It Mean for You?

Quality Score is one of the key attributes in ensuring the success of your AdWords account. At the end of the day Quality Score does two things for you:

  • Enables your keywords to be eligible and tells Google your ads can be shown
  • Lowers your cost of advertising

Quality score can range from 1 through 10, 10 being the highest quality score can be and guarantees eligibility for your ad to be shown. Google wants to make sure that ads are relevant to the user, and a score of 10 proves this.

Continue reading “Google’s Changes to Quality Score – What Does It Mean for You?”