2017 Precious Metal Gala

It’s not difficult to enjoy an evening of fine foods and entertainment, especially when it’s paired with a range of the best vehicles on offer. The Edmonton Motor Show’s 2017 Precious Metal Gala combined these things into a truly enjoyable evening.

The Edmonton Motor Show Precious Metal Gala

The Precious Metal Gala featured the best vehicles available by various manufacturers all in one place.  We were excited to explore the offerings. Here are some of the sights and highlights from the 2017 Gala:

The Nissan GT-R’s refined interior with updated technology in featured Rakuda Tan Semi-aniline Leather.
The Nissan GT-R’s refined interior with updated technology in featured Rakuda Tan Semi-aniline Leather.

First up, we have one of the gala favourites! The 2017 Nissan GT-R supercar has been revisited for further refinement on the interior to make it an amazing experience behind the wheel. Updated instrumentation, technology and connection give the GT-R it’s powerful feel. This track day superstar has received the necessary refinements to make it a road trip worthy contender too. Gone are the days of harsh low speed shifts and a bone jarring ride. Everyone is welcoming a new era of luxurious touring from Nissan’s peak vehicle.


Next up, Subaru was undoubtedly the best lit booth at the show. Perhaps a testament to their love of all things outdoors. They wanted everyone to see the meticulous details that have gone into their engineering. Such as their FA20 2.0L engine.

FA20 2.0L engine found in the BRZ Manufacturers: Take note of oil filter placement.
FA20 2.0L engine found in the BRZ Manufacturers: Take note of oil filter placement.

In a Canadian first, the Edmonton Motor Show was the first to receive the 2018 Subaru WRX! The new WRX remained the only Subaru viewers couldn’t enter though. It would’ve been nice to see the interior with the revised infotainment screen and optional Recaro seats.

2018 Subaru WRX
The 2018 Subaru WRX

Subsequently, Infiniti brought us their 2016 Team F1 R.S.16 car, and if you’re familiar with the driving of Kevin Magnussen and Jolyon Palmer you’ll be familiar with the Formula One R.S.16. This racing car was originally designed by the Renault Sport Formula One Racing Team as their competition vehicle for 2016.

The F1 R.S.16 was driven by the likes of Jolyon Palmer in the 2016 Formula One season.
The F1 R.S.16 was driven by the likes of Jolyon Palmer in the 2016 Formula One season.

Audi continued the great vehicles by showcasing the newly redesigned 2018 Audi S5. The revised 6 cylinder now produces 354hp, with the packaging to match. How can you not love those lines?

It was Ford’s set up was likely the booth that took most visitors by surprise. The Edmonton Motor Show falls in the same timeframe as the New York International Auto Show, and as a huge fan of all things cars I can’t help but compare the offerings of each. Normally if you happen to be both a resident of Edmonton and a fan of the automotive industry you’ll feel forgotten when auto season rolls around.

However, this year Ford made us northerner’s truly feel like a booming metropolis. Bringing not only their latest offerings but also the full quiver of performance vehicles (ST, RS, Raptor, Shelby), including the all new Ford GT.






Volkswagen brought along the Atlas, the company’s all new 3 row SUV. The Atlas is aimed to sit above the Tiguan as VW’s dedicated people mover. With its modern contour and excellent finish quality the car certainly took a fair share of attention on the opening night of the show.

The 2018 Volkswagen Atlas will be coming to Canada in Summer 2017.
The 2018 Volkswagen Atlas will be coming to Canada in Summer 2017.

Finally, Mercedes-Benz showcased their great line-up including the Mercedes-AMG GT. With up to 503-horsepower and a V8 Bi-Turbo engine the 2017 Mercedes-AMG GT is designed for performance. Few vehicles can give the driver such an aggressive seating position and get away with it. There’s a distinct reason this vehicle won the 2015 Motor Trend’s Best Driver’s Car. It is a vehicle that is all about experience.

The Interior of the Mercedes-AMG GT.
The Interior of the Mercedes-AMG GT.

The Edmonton Motor Show’s 2017 Precious Metal Gala was an experience with the amazing vehicles, great food and lively entertainment. Various vehicle manufacturers showcased their latest and greatest. We were excited to see everything on offer. We’re looking forward to next year already!

2014 Edmonton Motor Show Highlights

We came. We saw. We conquered the driving simulator.

Strathcom was at the 2014 Edmonton Motor Show’s Precious Metal Gala, and aside from getting bloated on amazing food and exciting our senses with scintillating entertainment, we saw some pretty amazing cars.

Here are some of our highlights:

Driving Simulator

Ford Driving Simulator
Ford Simulator
Ford’s driving simulator for the Atlas Concept truck was back up and running this year. Here’s Strathcom’s David Lord shortly after his record-setting ride around the virtual track, unknowing that his time would soon be bested.


Edmonton Motorshow Acrobats
Edmonton Motorshow Acrobats
No expense was spared on the evening’s entertainment. Except, perhaps, for safety mats. Thankfully they weren’t needed.

The Food

Edmonton Auto Show Gala Menu

All you can eat, all you can drink, and all the cars you can look at for $125!

There was more than just cars to make you drool. The Edmonton Motor Show had delectable bites of food dotted throughout the car displays. As you walked through the rows of the Expo Centre, you were greeted by friendly chefs offering up many different delectable treats from hot dog sliders, hamburger sliders, mac and cheese, to foods for higher-end tastes such as paella or fresh oysters.

Fresh Oysters Half Shell

There was something to please all palates. Some of our favourites were the bacon-wrapped filet mignon on a stick, the martini salad bar, and the oily ratatouille.

Salad Martinis at Edmonton Motor Show

It wasn’t only food that pleased our taste buds, but also signature cocktails available along with traditional beer, wine, and highballs. The Edmonton Motor Show offered up a smoked olive dirty martini to sip on if you were feeling like Roger Sterling in Mad Men; a bacon smokehouse Caesar, which seems to be the perfect Canadian drink; and finally some sort of smoky scallop cocktail which looked more filling than thirst-quenching.

The Cars of the Edmonton Auto Show

No Reserve Auction

No Reserve Auction Motorshow GalaFord Engine

This Ford classic will be up for grabs in the upcoming auction. On closer inspection: pure engine porn.

2015 Nissan GTR Black Edition

Nissan GTR Black Edition

It’s not just a GTR. It’s a badass black GTR. Dark, menacing, and bolstered by a 545-hp twin-turbo V6. I think I’m in love.

Camaro Z28

2014 Camaro Z28

It’s time for some American muscle. Exactly 500 horsepower of muscle, to be precise. Chevy’s track star, the 2014 Camaro Z28, looks like it’s going to turn into a Transformer at any second. Autobots unite!

Viper SRT10

Edmonton Motor Show

I never thought there would be a day I would call the Dodge Viper “subtle,” or “sophisticated,” but this 600 hp beast pulls it off. Still, it looks like a WWE wrestler in a white tux. Flex too much, and the fabric just might rip.

Mustang GT500 Convertible

YEG MotorShow
They say the GT500 has the most powerful production V8 engine on Earth. With 662 hp and 631 lb-ft of torque, I believe it. This one can keep up with the big boys.

Infiniti Red Bull RB9

Infiniti Red Bull RB9
It has 830 horsepower packed into a 2.4-litre V8 engine, and a 0-100 km/hr time of two seconds. Infiniti and Red Bull’s partnership in Formula One Racing has created an F1 racer that really does have wings: So far it’s collected 13 race wins, 11 pole positions, and 11 top-three finishes.

Top Tuner Scion FR-S

Team Top Tuner FR-S
Three Canadian teams competed in the 2012-2013 Scion FR-S Toyota’s Tuner Challenge, and team Top Tuner’s Scion FR-S came out on top. This car’s upgrades have included everything from a high performance supercharger to nitrous oxide.

Subaru BRZ

Subaru BRZ
This was my favourite car at the show. It’s the cool blue cousin to the hot red FRS. While the Subaru BRZ it might not be the most powerful or flashy car of the show, the Subaru BRZ is the perfect driver’s car. And after massaging it with a few performance upgrades, it has more than enough power for a fun weekend at the track.

ZXX Ferrari Enzo

ZXX Ferrari Enzo
Ferrari Enzo
Could this be the same Ferrari Enzo—rebuilt—that the owner of ZR auto crashed into the ocean during a Newfoundland rally? Given there are so few Enzo’s out in the world, we think it could be likely. Check out this video of the original Ferrari Enzo crash and decide for yourself:

ZR Auto Lamborghini Murcielago

Zr Auto Lamborghini
There’s blue. And then there’s this chrome blue Murcielago. It has a paint job unlike any other, and the dark gala showroom doesn’t do it justice.

Lowered Infiniti

Lowered Infiniti
How low can you go? This lowered Infiniti from the Go Auto booth tests that theory, with no attention paid to the city’s current pothole situation. The lucky winner of this car will need their luck to last if they don’t want to bottom out.

Mercedes-Benz CLA 45 AMG

One look at the CLA 45, and this is your first thought: This only has four cylinders? Somehow, Mercedes manages to massage 360 hp out of its MG 2.0 liter 4-cylinder turbocharged engine. Still, you’d still think it had a V8 (or at least a V6).

RAM 1500 Eco Diesel

Ram Eco Diesel
Eco Diesel V6 Engine
With great fuel economy and towing capacity comes great price. The most disappointing part about the new RAM1500 Eco Diesel is that I’ll probably never be able to afford it. The diesel engine is only available on the higher trim levels.

That means most tradesmen looking for a bargain pickup won’t be able to benefit from this exciting new engine, unless they feel like opting for leather seats and other accessories. And who wants to get their leather seats all covered in mud?

2015 Hyundai Genesis

2015 Hyundai Genesis
This was one of Duncan Cochrane’s favourite cars at the show. While we won’t say it’s an old man’s car (it’s an old man’s car), the all-new Genesis sedan could actually be pretty hot if you go for the 5.0L V8 engine with 420 hp. That’s enough to give some Mustangs a run for their money.

Fooling Around

Of course, we couldn’t just take photos. We were all over these 100,000-plus-dollar cars, and we managed to set off at least one car alarm.

yeg motorshow

big truck


Camo Truck

Pink Car