With Facebook, it’s All about Organic Content Now

On January 11th, 2018 Facebook announced a major change to their News Feed algorithm that will cause some impact on brands’ ability to reach users on Facebook through organic distribution.

The change will focus on prioritizing content from friends, family and groups, rather than less public content like posts from businesses, brands and the media.  This means news feeds will likely start to show more pictures of your friend’s new puppy and fewer Buzzfeed articles.

As the changes roll out over the next several months, businesses will most likely see a decrease in their organic reach, but there’s opportunity here… Continue reading “With Facebook, it’s All about Organic Content Now”