Mobile Advertising In Canada Going Into 2018

 

eMarketer.com recently published their report on Mobile Advertising in Canada and to no ones surprise, mobile is exploding. I wanted to condense and share some of the findings, but if you wanted to purchase the full report from eMarketer.com, you can find it here.

Before I get into the numbers, I wanted to give you an idea of what the end game for mobile is. Mobile has evolved to be a part of our lives; our phones are with us – for the most part – 100% of the time. Because of this, how much we use our phones to complete activities in our daily lives will only increase. It used to be just to make calls, then text as well, then email as well, then surf the internet on the early (crappy) mobile web browsers, then apps and so on. We even have the ability to track our health on our phone, and in a relatively short period, probably 10 years, when you go to the doctor’s office, you’ll just hand the doctor your phone, and it will have all your medical info and readings it has been taking since your last visit. Many companies are working on how the mobile phone will replace desktops, which – other than for work – have been declining in sales. Unless you need a desktop to run high powered programs like video/image editing or PC games, you’ll soon just have your phone and a couple monitors at home/work that you plug directly into.

 

Alright… onto the info:

Continue reading “Mobile Advertising In Canada Going Into 2018”

Changes to Google’s testmysite Tool

No, you are not imagining things – Google’s testmysite tool has been given a bit of a face lift.

Google's testmysite tool

If you want a quick way to see how your site is performing on mobile, Google’s testmysite tool provides a quick overview. It can tell you in seconds if your website takes over 5 seconds to load (most people won’t even wait that long for a site to load), or if there are things you should fix to make your site more mobile friendly. Continue reading “Changes to Google’s testmysite Tool”

4 Ways to Make Your Mobile Site Better, According to Google Best Practices

In the latest article from  Google Best Practices, Google gave 4 Tips for a Frictionless Mobile Experience. Not all of their tips necessarily apply to the automotive industry, but these are 4 simple ways to make your mobile site better.

Woman using tablet at night, visiting a mobile site

Make it Responsive

Continue reading “4 Ways to Make Your Mobile Site Better, According to Google Best Practices”