Make an Effort, Not an Excuse – How to Merchandise Your Inventory Effectively

How to Merchandise Your Inventory Effectively
Dilbert’s friend Wally, the perpetual voice of reason.

Last week, we hosted a webinar to discuss How to Merchandise Your Inventory Effectively. In this webinar, we talked about the fundamentals of e-commerce websites, different variations of structuring your inventory listings, and Strathcom’s four best practices for well-merchandised inventory. But rather than put the cart before the horse, we want to make sure we share this important public service announcement:

If you’re in the business of selling vehicles, you need to put your inventory on your website.

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Looking Ahead to 2015: Who’s Got The Keys to Your Digital Dealership?

In case you missed it, Strathcom Media President Duncan Cochrane had another article published in the November–December 2014 issue of Auto Remarketing Canada: “Looking Ahead To 2015: Who’s Got The Keys To Your Digital Dealership?” In this piece, Duncan shares the importance of owning your website data; are you handing away the keys to your digital dealership to a third-party provider? Who knows what else you may be relinquishing in turn.

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