We have had a few dealers ask us about Instagram lately, so we took the liberty of asking Facebook what’s up with its sister platform. Here are the new stats they sent us:
- Instagram currently has about 250 million daily users
- People under the age of 25 spend an average of 32 minutes a day on Instagram
- People over the age of 25 are spending an average of 24 minutes a day on Instagram
- In the last year alone there have been more than 20 new features added to Instagram Stories – including stickers and Boomerang
- Last month, over 50% of businesses produced an Instagram story.
There is also a case study on the Instagram business page called Accelerating to Success: The Auto Industry on Instagram that includes a ton of data about why dealers should be utilizing this powerful platform. Here are some of the highlights: Continue reading “What’s the Story with Instagram?”