We have had a few dealers ask us about Instagram lately, so we took the liberty of asking Facebook what’s up with its sister platform. Here are the new stats they sent us:
- Instagram currently has about 250 million daily users
- People under the age of 25 spend an average of 32 minutes a day on Instagram
- People over the age of 25 are spending an average of 24 minutes a day on Instagram
- In the last year alone there have been more than 20 new features added to Instagram Stories – including stickers and Boomerang
- Last month, over 50% of businesses produced an Instagram story.
There is also a case study on the Instagram business page called Accelerating to Success: The Auto Industry on Instagram that includes a ton of data about why dealers should be utilizing this powerful platform. Here are some of the highlights:
- Nearly 80% of Instagrammers said they research products online before making a purchase
- Two years ago, 38% of people said Instagram informs what they buy. That number increased to 59% for auto enthusiasts.
The case study goes on to show examples of ads OEMs like GMC and Lexus ran if you need some inspiration!
Top 10 Hashtags
If you are already an active Instagrammer, you probably want to know what the top hashtags are so you can more Likes! Well, here they are (as of July, 2017):
- #BOMDIA (means hello or good day in portuguese)
For more information about Instagram and/or Facebook Advertising, drop us a line today!