What’s the Story with Instagram?

We have had a few dealers ask us about Instagram lately, so we took the liberty of asking Facebook what’s up with its sister platform. Here are the new stats they sent us:

  • Instagram currently has about 250 million daily users
  • People under the age of 25 spend an average of 32 minutes a day on Instagram
  • People over the age of 25 are spending an average of 24 minutes a day on Instagram
  • In the last year alone there have been more than 20 new features added to Instagram Stories – including stickers and Boomerang
  • Last month, over 50% of businesses produced an Instagram story.

Instagrammers iPhone 5 displaying log in screen of Instagram application.

Case Study

There is also a case study on the Instagram business page called Accelerating to Success: The Auto Industry on Instagram that includes a ton of data about why dealers should be utilizing this powerful platform. Here are some of the highlights: Continue reading “What’s the Story with Instagram?”

Instagram Advertising

With over 500 million users, Instagram is becoming one of the largest mobile platforms and a large contender for other advertising mediums. In 2015, Instagram launched Instagram Ads which has given businesses the ability to increase awareness, message association, as well as increase traffic to their websites.  Before choosing which ad format works best for your company’s objectives, you need to choose an audience that best fits your business model. For example:

  • Where are you trying to target (location)?
  • What age range?
  • What detailed interest are you trying to target?

After choosing your target audience, now you have the hardest choice to make:  which ad format should you choose?

Continue reading “Instagram Advertising”