While there is a good chance that your dealership is currently running a Paid Search Campaign, there are still (surprisingly) a good portion of dealerships that aren’t.
There can be many reasons for deciding not to: lack of marketing dollars, lack of expertise, lack of knowledge, lack of time, etc.
Nowadays, it goes without saying that businesses have a plethora of digital marketing options to choose from, but I’d like to make my case on why dealerships can’t afford not to be running a paid search campaign. Continue reading “How are You Not Running a Paid Search Campaign for Your Dealership Yet?”
Google’s been busy lately: they’ve already been testing a new type of automotive ads in Europe and have added cars to their knowledge graph in the U.S.
I was doing a quick Google search for fuel economy this morning (this is through Google.ca—right here in Canada), and noticed another new feature on the search engine results page (SERP):
Fuel economy in MPG now shows up for a variety of new cars and trucks. I tested it on a few domestic and import brands including Ford, Dodge, Toyota and Honda, and ratings currently appear for many recent 2013 and 2014 models (there’s nothing for used vehicles).
You don’t even need to include the vehicle brand in the search. Just search for “Prius fuel economy” and Google automatically figures out you’re talking about the Toyota Prius. Very cool.
This is yet another indication that Google is increasing their focus on the Auto Industry. While these fuel economy ratings are for U.S. models and only appear in U.S. (as opposed to Imperial) Miles Per Gallon, it’s worth noting that this data is already available in Google Canada searches.
It’s only a matter of time before all of these new Google features come to the Canadian market, and more automotive data is already being added quickly, just as we anticipated.
Wondering how all of this affects your Canadian car dealership? Contact Strathcom Media for more information on what to do about Google’s latest updates.