Most Googled Car Brand by Country

Ever wondered what brands are most popular in other countries? The British based auto parts retailer ‘Quickco” analyzed the most searched car brands on Google throughout 2016.

The most Googled car brands

As we can see from the findings, nationalist tendencies seem to be more apparent in Europe than the anywhere else; with Sweden, Germany, France and Italy all remaining homegrown in their brand searches.  As always, a few nations failed to provide data for the study, it’s hard to imagine what brand North Korea might have made up for this study.

Perhaps for some, the biggest surprise was to see BMW (a relatively small company) take 2nd place overall. However, if you’re a follower of BMW on social media this global presence is something you likely comprehend wholeheartedly. For the past three years BMW has created dedicated social marketing campaigns (remember the ‘Drift Mob’ video?)  to assure brand reputation and user engagement. With over 19 million fans of BMW’s Facebook page, the online initiatives seem to be paying off both at home in Europe and abroad as BMW sits only below Toyota in Google searches across the globe.

eMarketer’s Automotive StatPack, 2016

eMarketer has released their Automotive StatPack for 2016. This statpack gives an overview of digital automotive trends in 4 categories:

  1. Industry Sales & Transactions
  2. Ad Spending
  3. Buyers & Consumer Behavior
  4. Consumer Attitudes Toward New Automotive Technology

Below is a quick summary of the report; even though it contains primarily U.S. data, there are still trends in ad spending for OEMs and Dealers, as well as changes in consumer behavior that are relevant to the Canadian market.

Happiness of Buying a New Car Continue reading “eMarketer’s Automotive StatPack, 2016”

Google’s 2016 Rewind

year in search 2016

Now that 2016 has almost come to an end, Google has released their lists of the top 10 searches this year for a variety of categories including People, Global News, Global Sporting Events and more. The Top Searches on Google this year were:

  1. Pokémon Go
  2. iPhone 7
  3. Donald Trump
  4. Prince
  5. Powerball
  6. David Bowie
  7. Deadpool
  8. Olympics
  9. Slither.io
  10. Suicide Squad

You can see the top searches in other categories here.

Google has also compiled the top YouTubers and the top searches for the year into two videos; check them out below!

YouTube Rewind: The Ultimate 2016 Challenge
Google – Year in Search 2016

 

5 Ways to Improve Your Google Ranking

seoEveryone wants to have that number one spot on the Google Organic Search Results page.  Here are 5 simple things that can help to improve how you rank on Google:

1. Create useful, relevant content

Quality content created specifically for your intended users will not only help with user engagement, but will improve your site’s authority and relevance, which will increase your rank on the Google Search Results page. It’s also important to update your content regularly.  Regularly updated content is viewed as one of the best indicators of a site’s relevancy. Be sure not to use duplicate content throughout your website, though; this could harm your ranking.

2. Have a blazing fast website

Page speed is an important factor on how you will rank on Google. A slow page speed means that search engines crawl fewer pages using their allocated crawl budgets, which negatively effects your indexation. Page speed is also important for user experience. Pages with a longer load time tend to have higher bounce rates, and lower conversions.

Not sure what your page speed is? Google has a great tool to test it!

3. Make sure your website is responsive and optimized for mobile users

Responsive sites are designed to provide optimal viewing and easy navigation on any device or screen size. This makes it great for users viewing the site on a mobile device. Even though you may have a separate mobile site, Google has started to punish sites that are not responsive or mobile friendly, causing them to rank lower in the search results pages.

4. Make sure all of your citations are correct and up-to-date

Citations are online references to your business name, address and phone number (NAP). Some examples of citations are your Google+ Page or YellowPages. Google uses these citations when evaluating the authority of your business website, and is a key component in Google’s ranking algorithm.

Citations from well-established portals will help increase the relevancy of your business.  Make sure your address, website url, phone number and business name are consistent across each website.

5. Blog!

Blogging is a great way to help boost your ranking on Google. Google crawls blog content more frequently than your web page content because blogs are constantly being updated.  A blog page is essentially another web page and every web page is another opportunity to rank in the search results page.

Blogs can also help you become a local source of knowledge and with lots of great keywords written into the content you can rank for many different topics related to your brand and dealership.

If you have any other questions on how to improve your organic ranking on Google, please do not hesitate to reach out to a member of our team or subscribe to our newsletter!

New Google Panda Algorithm Update – May 2014

Matt Cutts, the head of Google Spam, tweeted yesterday that the popular search engine would begin updating its Google Panda algorithm to its latest incarnation: Panda 4.0! May 2014 Panda update tweet  Matt Cutts Panda

Matt Cutts & Panda courtesy of www.thelinkbuilders.com

Google updates their algorithm constantly. And the Panda update is one of the most famous ones, such as the Hummingbird Algorithm and the Penguin update. The Panda algorithm was created to help websites with great, quality-rich content to jump up in the search rankings, while punishing thin and low-quality content websites. This update simply ensures that websites that answer searchers’ questions are rightfully at the top of the search engine results. Google does not want to reward websites that steal content from scrapers or that don’t offer much information.  So what we have here is simply another tweak, the fourth notable one since the algorithm was first launched in February 2011.

4 Tips to ensure your dealership website doesn’t get caught in the updates

1. Don’t copy and paste any content from other websites on the Internet. You don’t want to have duplicated content from your manufacturer website or a competitor’s website. (Even if they’re in a far away region and you’re pretty sure no one will ever be able to tell. Google will!)  Google can easily spot content that is duplicated from another source online.

2. If you don’t have enough information to fill up a page, don’t bother creating one. Otherwise this creates thin content, and the Panda algorithm will most likely pick another website on a similar topic that has a full page of informational content.

For example, talk about how often one should have their oil changed, include a maintenance schedule, and add other related bits of info on the service department page. This is more informational and useful to searchers than a page that says only “We do car repairs.”

3. Create vehicle landing pages that offer information on your latest vehicle models.

4. Blog regularly to answer questions that are often asked by your clients. We’ve even included some helpful and timely blog ideas: Spring Blog Topics.

Make your website a rich automotive library and you’ll see more people linking to your content, sharing your content, and trusting you as a leader in the auto industry! And you’ll get more leads. If you have any more questions, send us an email at info@strathcom.com or Contact Us today!