Hot off the trails of the 2016 U.S. Presidential election, internet conglomerates like Twitter, Google and Facebook have decided to prevent websites that publish falsified content from utilizing their respective advertising networks. The decision came after the companies were criticized for allowing fake news and false advertising to spread throughout the internet without any credible fact checking.
Facebook is used by over 1 billion users worldwide and has been considered a primary news source for many adults. This new policy only applies to advertising and does not affect content shared between users’ newsfeeds.
In the past, Google has implemented policies against false advertising and the spread of inaccurate media; for example, when Google restricted the advertising of counterfeit products and weight-loss pills.
The goal of Strathcom’s advertising efforts is to provide customers with a relevant and quality experience. We always strive to maintain optimal Google and Facebook advertising accounts.
As of July 26th, Expanded Text Ads (ETA’s) officially rolled out for advertisers everywhere. With up to 50% more ad space, text ads will now consist of 2 Headlines, an 80 character description line, and 2 display URL paths. With all of these new additions, how can we properly optimize these ads for the best performance? Here are 3 things you should be doing in your ETA’s to generate the best results:
1) Still include a standard text ad in the mix
Although standard text ads are expected to go extinct by October, you shouldn’t neglect the past format just yet. If you have a standard ad that is successful at generating qualified leads for your company, keep it in the mix with your ETA’s so you don’t lose out on proven leads.
2) Include the Call To Action (CTA) in one of the headlines
With the standard format, 25 characters was only enough for a headline indicating what your product or service was. Now with 2 headlines, you can now encourage customers to engage with your ad right when they see the ad. Don’t bury your CTA in the description line.
3) Optimize for clicks or conversions
Picking the right ad rotation is crucial in maintaining optimal campaign performance. By rotating for clicks or conversions, we can be sure that the ETA with the higher likelihood of desired performance will be shown more frequently.
ETA’s are a historic innovation coming from Google AdWords. If you are interested in how your dealership can start introducing ETA’s to your strategy, contact Strathcom Media today!
We are living in a mobile-first world, and Google is now making it easier to succeed in this mobile-first world. Back in May, Google announced some huge changes to their ad platform. To make up for the removal of right-hand text ads, Google introduced Expanded Text Ads and Responsive Display Ads. These new features are going live in AdWords today!
Expanded Text Ads will be optimized for screen sizes of the most popular smartphones in the market, and will feature two 30-character headlines and one 80-character description. This will give you almost 50% more text for you to highlight your products and services.
Google has also built Responsive Ads for the Google Display Network to help your ads adapt to all of the different screen sizes we use every day – your phone, your computer and your tablet. These ads will provide 25-character and 90-character headlines, a 90-character description, as well as an image and a URL. The best part? These ads will fit perfectly across any website or app across the Google Display Network.Starting October 26, 2016, standard text ads will no longer be available. Get ahead of the competition! To get started with Expanded Text Ads and Responsive Ads, contact us today!
Have you noticed anything different about your mobile search results lately? If so, you’re one of the lucky ones.
Google has been experimenting with the layout of their mobile search results. While most users still see individual organic search results separated by a thin grey line, marked off from paid ads and news items by a more prominent gap, a small percentage of searchers are now seeing something new.
What is the new design? As shown below in a photo from the digital bloggers, Android Police, the new layout separates each organic search tile more prominently, adding a subtle border to each in alternating Google colours: red, yellow, blue, and green.
It’s almost as if each webpage competing for your attention is presenting its own business card.
Ads and Organic: The Distinction Blurs…
But there may be more to this upon closer inspection. What we’re also hearing from early reportings is that paid ads and organic search results now resemble each other more than ever before. This has led to online speculation that clever car dealers will have no doubt already realized: that this new layout could benefit advertisers even more than users.
Why the change? At this point, Google has not commented on the issue, so speculation rushes to fill the information void. So far theories range from the change being straightforward design optimization—mobile search is still relatively new and unplumbed as a search platform—to hopes that it will increase interaction with sponsored results and paid ads.
Some Chrome-supported browser functions also allow for carousel scrolling through results, which may be another long aim of the new look; raised slightly from the Rolodex, distinct, highlighted tiles may be easier to read, which would be a blessing for those who tire from squinting at the tiny typeface.
Keep Checking for Updates
Will we see the new design roll out widespread in the near future? One thing we can be sure of is that if it takes over as the default layout, it means that Google’s behaviour analysis team has found something more promising. And more lucrative.
As a car dealer, that will be your telltale sign to increase your mobile ad spend.