Google Analytics is releasing an update that will make it much easier and quicker to find the data you need. The new tool Google Analytics will be rolling out is called: Analytics Intelligence. Analytics Intelligence will allow you to type in what it is you are looking for and give you those results. Instead of navigating through multiple sections within Analytics, you will now be able to type in questions like “How much traffic did CPC bring in this month compared to last?”, and it will quickly show you the answer.
Beyond answering your questions, Analytics Intelligence also shows new opportunities for you through automated insights, now available in the web interface as well as in the mobile app. These insights can show spikes or drops in metrics like Revenue or Session Duration, tipping you off to issues that you may need to investigate further. Insights may also present opportunities to improve key metrics by following specific recommendations.
To find out more about Analytics Intelligence, check out the complete article here!
As we near the end of 2016 and the beginning of 2017, Google has shared 4 ways that you can optimize your online strategy this year according to their data.
Use click share to drive more engagement
We all know that, generally, the closer to the top position you are on Google, the higher engagement you will see from shoppers; especially on mobile. As shown in the chart below, for the Vehicles & Parts category you will need about a 15% click share to be competitive in reaching the top positions. How do you increase your click share? Increasing your bids as well as your ad relevance are good places to start.
Create a strategic seasonal campaign
Having a separate campaign for certain products at certain times (winter tires, for example) allows you be more flexible with your budgets for these products.
Use custom labels to create seasonal product groups
Use custom labels to create a segmented product group in your campaign for products like winter accessories for vehicles. This allows you to adjust your bids for winter accessories and to monitor your click share.
Remarket your products to previous shoppers
Remind your customers of the products they viewed in the holiday season but didn’t convert on – chances are they are still interested in finding the best deal!
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